Garima Pure Plus Milk Products Set To Revolutionize Indian Dairy Market

Top Quote Company coming up with a big milk processing plant in Dholpur, Rajasthan. End Quote
  • (1888PressRelease) January 13, 2011 - The Indian dairy industry, following its de-licensing, has been attracting a large number of entrepreneurs. Dairy India projects that the Indian dairy market will more than double to 520,000 crore by fiscal year 2011. By then, the organized sector will account for 30% of milk output and two-thirds will come from the private. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper channelization. Despite all the right opportunities, Indian dairy market has a huge gap in supply of quality customized products to the consumers. To fill this gap, Garima Milk & Foods Products Ltd. is launching new products in the market. Garima Milk & Foods Products Ltd (GMFPL) with its innovative products and marketing coupled with its low cost of production could well change the game in the Indian Dairy market. Garima Milk & Foods Products Ltd. will launch all dairy products in the name of Pure Plus.

    Project Garima

    GMFPL is setting up a Milk Processing, Ghee and Milk Powder manufacturing unit with a milk handling capacity of 7 lakh liters per day with Additional Reserve Capacity of another 8 lakh liters per day, at Tehsil Edalpur, District Dholpur in the State Rajasthan. The proposed project is being set up on the National Highway 3 at Dholpur in the state of Rajasthan. This area has an abundance of milk production and is deemed to have a marketable surplus of about 10, 00,000 Liters of milk per day and also surplus of about 20,00,000 litres of milk per day in nearby areas of Agra, Gwalior and Murena.

    The Site has rural surroundings and is milk catchments areas with enormous marketable milk surplus. This location is well connected and much nearer to these areas as compared to the sites of other manufacturers mostly based in northern India (M.P., U.P.).

    Success in dairying depends on factors such as an efficient yet economical procurement network, hygienic and cost-effective processing facilities and innovativeness in the market place. Garima group is confident because they meet the necessary requirements.

    Opportunities in the Milk and milk products industry lie majorly in two areas: Value addition to products and Export potentials. In both these areas Garima Milk & Foods Products Ltd. have done their homework and plan to come out with an astonishing range of products that would cater to domestic demand as well as for export.

    Value Addition - Wide range of products :

    Garima Milk & Foods Products Ltd. have worked hard for innovations in product development, packaging and presentation. Going by extensive industry research and trends, the company plans to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building.

    Garima group is also looking to exploit the opportunities in milk proteins through casein, caseinates and other dietary proteins, further opening up export potentials.

    Yet another aspect is the addition of infant foods, geriatric foods and nutritionals.

    All these steps have been taken to fill the gap between demand and supply with the primary focus of satisfying the customers with a valued product.
    In accordance with the wide range of value added products, GARIMA has the following products to offer:

    Pure Plus Shudh Desi Ghee, available in various packing's and sizes :
    500 ml. Tetra Pack, 1 litre Tetra Pack and 15 litre Tin container.

    Pure Plus Skimmed Milk Powder :

    Available in various Consumer & Bulk Packings.

    Pure Plus Liquid Pasteurized Milk

    In 500 ml. and 1 litre. Pouch packing's in 4 variants:

    - Full Cream Milk
    - Standard Milk
    - Toned Milk
    - Double-Toned Milk

    Garima shall be coming out with many other exciting Milk related Products in the second phase of offerings that includes Yoghurt, Pasteurized Butter and Milk Cream, Dahi, Paneer, Cheese and Sweets.

    Export Potential :

    Following the new GATT treaty, opportunities have increased tremendously for the export of Agro-products in general and dairy products in particular.
    Efforts to exploit export potential are already on right now. Major importers of milk are Bangladesh, China, Hong Kong, Singapore, Malaysia, Indonesia, Korea and Thailand and markets in these countries are tested for Garima Pure Plus products.

    About the Company (GMFPL)

    Garima Milk & Foods Product Ltd. is a Company registered in Gwalior, Madhya Pradesh with units in Dholpur in Rajasthan. The Company is already running successful business of Milk processing & Desi Ghee with good presence & market share in M.P. & Rajasthan. Garima Milk & Food Products Ltd. has emerged from the well-established Garima Group of Companies which is a Multi-Product & Multi-Services Business House.

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