Fuentek Senior Consultant To Serve As Panelist In IP Marketing Advisor Webinar

Karen Hiser To Discuss How Social Media Tactics Can Benefit TTOs. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) February 11, 2011 - Fuentek, LLC (http://www.fuentek.com/), a local technology consulting firm that provides intellectual property and technology management services, has announced that Karen Hiser, a senior consultant at the firm, will serve as a panelist in IP Marketing Advisor's webinar, "Turn Social Media into a Marketing Home Run for Your TTO," which will take place on Tuesday, Feb. 22 at 1 p.m. In the 90-minute webinar, a panel of experts will discuss how to implement effective social media strategies in order to increase exposure, build communities and create business opportunities. Each presenter will offer immediately implementable strategies and success stories that illustrate the benefits of establishing a social media presence. Hiser will focus on creating better visibility for technologies available for licensing and generating more high-quality leads. To register for the webinar, visit http://www.ipmarketingadvisor.com/content/audio/tsm/.

QUOTE:
"University technology transfer offices can benefit from many emerging social media platforms," said Hiser. "By learning how to harness the potential of social media tactics, TTOs can expand their reach in a cost-effective way."

DETAILS:
- Other panelists include Morgan E. Estabrook, the outreach and communications manager at the University of Virginia Patent Foundation, and Lindsay Lennox, the marketing and communications manager at the University of Colorado Technology Transfer Office.

- Technology transfer professionals are invited to complete a five-minute survey on their use (or non-use) of social media, the results of which will be shared at the webinar: http://www.fuentek.com/social-media-survey.php.

- Karen Hiser has presented sessions on using social media to several organizations, including the Association of University Technology Managers® eastern regional chapter and the Women Presidents' Organization.

NEW MEDIA CONTENT:
Fuentek Blog:
http://blog.fuentek.com/2010/05/social-media-tools-can-be-valuable-for.html

http://blog.fuentek.com/2010/06/guidelines-for-your-tto-blog-microblog.html

http://blog.fuentek.com/2010/06/dos-donts-and-benefits-of-tto-use-of.html

http://blog.fuentek.com/2010/10/facebook-versus-linkedin-for-biz.html

Fuentek Twitter Page:
http://twitter.com/fuentek

ABOUT FUENTEK, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology management services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past five consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek's website at http://www.fuentek.com.

ABOUT KAREN HISER:
Karen Hiser is a senior consultant with Fuentek, a consulting firm that provides intellectual property and technology management services. Hiser works with a variety of clients and serves as Fuentek's client lead for NASA's Marshall Space Flight Center. One of her more recent accomplishments includes identifying a new prospective vertical market for NASA's Hilbert-Huang Transformation Method, developing a comprehensive list of key industry players and executing a marketing campaign that generated several outstanding partner prospects. Hiser's background includes more than two decades of experience in business and technology, including eight years in the federal sector, and extensive experience in technology assessment, in-depth market research and client relationship management. Prior to joining Fuentek, Hiser was the director of compliance services for Open Source Risk Management, where she built a highly specialized consulting business. At that firm, she gained a strong customer base of multinational corporations in the software and telecommunications industries, managed a corporate marketing program and launched the world's first Open Source Compliance insurance policy. Hiser also served as president of Karen Rae, Inc., as well as vice president of professional services at SciQuest.

Brittney Storm
MMI Public Relations
(919) 233-6600
brittney ( @ ) mmipublicrelations dot com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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