E Source Announces Winners of 2011 Utility Ad Awards Contest

E Source announced the winners of its 2011 Utility Ad Awards Contest at the 24th Annual E Source Forum in Denver, Colorado. End Quote

(1888PressRelease) October 03, 2011 - BOULDER, CO - 2011-E Source announced the winners of its 2011 Utility Ad Awards Contest at the 24th Annual E Source Forum (www.esource.com/forum2011) in Denver, Colorado. Top honors went to Georgia Power and Tennessee Valley Authority for first and second place, respectively, in the category of Best Overall Campaign. The contest was open to U.S. and Canadian electric and gas utilities.

An independent group of judges selected the winners based on ad effectiveness, objectives, message, memorability, and creativity. The judges were Hunter Marshall, president, The Block and Tackle Group; Mindy Cheval, senior instructor of advertising, University of Colorado at Boulder, School of Journalism and Mass Communication; Kristin Apple and Kevin Malloy, Egg Strategy; and Joe Fallon, independent advertising consultant.

"We received a record number of entries this year. It's great to see that utilities are using humor and creativity to get their messages across," says Aleana Reeves, product manager of E Source Mass-Market Services. "Many of our winners also experienced increases in brand awareness, website traffic, and program participation."

2011 E Source Utility Ad Awards Contest Winners

Best Overall Campaign
1. Georgia Power
2. Tennessee Valley Authority

Best Television Ad
1. Pacific Gas and Electric Co.
2. Georgia Power

Best Radio Ad
1. PECO
2. Georgia Power and Tennessee Valley Authority (tied)

Best Print Ad
1. AEP-Public Service Company of Oklahoma
2. Touchstone Energy Cooperatives

Best Outdoor Ad
1. ComEd
2. Salt River Project
Best Business Ad
1. Mass Save
2. Seattle City Light

The winning ads were honored at a special awards luncheon held during the 24th Annual E Source Forum. To view the winning ads, please visit www.esource.com/adcontest2011.

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