Durham, NC Entrepreneur, Filmmaker and Innovator Expands Role at Tech Company

Top Quote Digital Marketing Disrupter Names Hassan Pinto, Senior Vice President of Business Development. End Quote
  • (1888PressRelease) March 20, 2019 - Raleigh, NC - Creative Allies announced today that Hassan Pinto will expand his role at the digital marketing firm, where he currently serves on the Board of Advisors, to include Senior Vice President of Business Development duties. Pinto brings more than 25 years of experience in technology, marketing, and leadership for multiple sports and entertainment brands such as the Los Angeles Lakers, Major League Baseball and Blue Blood Rivalry.

    “We've been building a relationship with Hassan since 2016, first as a client and then as an advisor,” says Amie Thompson, President and CEO of Creative Allies. “Hassan is a successful entrepreneur who brings a wealth of experience growing and selling businesses. His long track record in sports marketing opens new doors for us at Creative Allies to bring our global, multicultural storytelling platform to top tier sports brands and athletes.”

    With this new appointment, Pinto will lead the growth strategy of Creative Allies. The company is disrupting the creative space with its unique, crowdsourced platform that drives brand engagement in a scalable way for clients like ESPN, Arizona Iced Tea, Maroon 5 as well as small to medium-sized businesses. “Our ability to crowdsource content from our community of 100k creatives in 45 countries around the world enables brands to get a very diverse perspective on their marketing initiatives,” says Hassan Pinto, Sr. VP of Business Development of Creative Allies. “So, your campaigns will always be outside the box and clients will always have a fresh look applied to their brands.”

    Hassan Pinto also is a member of American Underground where the Durham resident founded the GreatestFan digital platform and the well-known Blue Blood Rivalry brand of merchandise, craft beer, documentary film, and online content. He’s an avid sportsman off and on the field, having played Division 1 soccer for the University of North Carolina at Chapel Hill in the 1990s. Today, all three of his children also play soccer at an elite level competing on US National and Division 1 collegiate teams. Not surprising, Pinto would relish the idea of winning Major League Soccer as a Creative Allies client. “I’d love to use our platform and our array of creatives to generate yearly slogans for all of the MLS soccer teams and tie those slogans into popular music. For me, tying campaign slogans and artwork into music is the killer connection that fosters a deep fan connection with brands. As a marketer, catchy slogans and new music are the perfect recipe to create energy around any product,” says Pinto. He plans to leverage his contacts in sports and entertainment to structure major media deals to drive significant results at Creative Allies.

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