Dubai Gears Up To Host The Premier Of Smart Data Summit, 2014

Top Quote Driving customer insight and business performance through big data solutions. End Quote
  • (1888PressRelease) November 29, 2013 - Dubai will play host to the premier of Smart Data Summit 2014. The BIG DATA conference will bring the industry's top level delegates and business experts under one roof on 19th & 20th May, 2014 at Sofitel Dubai The Palm Resort and Spa.

    With growing technology and the internet booming, the trend of mass marketing has gradually shifted to attract customers with personalized services. In order to achieve that, businesses need to collate, maintain and manage the BIG volumes of DATA to provide efficient and effective services and engage customers to further boost revenues. With each company wanting to cater to real time promotion, it is challenging to arrange large volumes of data in a structured and actionable form.

    Research done by Ericsson stated that consumers will be using 15 times more data by 2017 than they do today. There will be 3 billion smartphone subscriptions, 5 billion mobile broadband subscriptions and 9 billion mobile subscriptions and by 2020 there will be 50 billion connected devices worldwide.

    The challenge to harness such large volumes of data can be viewed as a burden, or a BIG opportunity for those organizations looking to maximize customer value, optimize decision-making and gain competitive advantage. Making the most of data assets requires the ability to analyze, understand and manipulate large data sets, interpret the findings and apply them accordingly.

    Big Data is a powerful tool for catering to business requirements facilitating new opportunities for growth and innovation, however if only used in a smart way. Focusing on knowledge sharing and networking, Smart Data Summit 2014 in Dubai will explore strategies and technologies surrounding data processing using data for improved business decisions, data mining, structuring big data, regulation and data storage, privacy and protection through keynote presentations, panel discussions and roundtable sessions connecting senior executives and decision-makers from medium to large organizations across the Middle East region.

    Conference and event organizers, Expotrade Middle East believes that with 90% of big data built in last 2 years alone, SMART DATA SUMMIT 2014 is a must-attend event for those dedicated to making better management decisions and the most out of valuable data assets.

    Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia. Expotrade has delivered some of the largest, most successful B2B industry conferences and events in MENA region.

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