DrupalPartners Rebrands as BinaryWorks, Expanding From Drupal Specialist to Full-Spectrum Digital Transformation Partner
New identity reflects 16+ years of evolution from a Drupal-focused agency into an end-to-end engineering, design, AI, data, cloud, and B2B growth partner serving higher education, healthcare, government, and enterprise clients.
- Atlanta, GA (1888PressRelease) May 08, 2026 - Drupal Partners, the Atlanta-headquartered digital solutions firm known for engineering complex Drupal websites and applications for mission-driven organizations since 2009, today announced its rebrand to BinaryWorks. The new identity marks a strategic evolution from a single-platform specialist into an end-to-end digital transformation partner, built to solve the full range of business challenges modern organizations face, regardless of platform.
For more than 16 years, the team, operating from offices in Atlanta, Los Angeles, and Asia, has helped universities, hospitals, nonprofits, and government agencies leverage Drupal to deliver secure, scalable, and accessible digital experiences. As client needs grew more complex, spanning multiple platforms, AI-driven personalization, data modernization, conversion optimization, and cloud-native architectures, the company steadily expanded its capabilities to meet them. The BinaryWorks brand formally reflects that broader scope and the company's commitment to outcomes over technologies.
A Broader Mandate, the Same Trusted Team
While the name has changed, the leadership, team, and client commitments remain intact. BinaryWorks carries forward the deep technical rigor that earned Drupal Partners its reputation, now extended across six integrated service practices:
● Strategy & Consulting. Digital transformation, architecture and roadmap, AI advisory, data strategy, experience strategy, and vendor and platform selection.
● Migration & Replatforming. CMS replatforming, cloud migration, application modernization, headless and composable architectures, data modernization, ERP modernization, and CRM implementation.
● AI Visibility & Optimization. AI search readiness, generative engine optimization, answer engine optimization, and LLM optimization.
● Growth & Performance Marketing. Search engine optimization, content marketing and strategy, paid media, conversion rate optimization, marketing automation, account-based marketing, and analytics and attribution.
● Security & Compliance. Application security, cloud security, identity and access management, data privacy and governance, regulatory compliance, and accessibility compliance.
● Ongoing Support & Maintenance. Application maintenance, managed hosting, DevOps and SRE, performance optimization, content operations, and continuous optimization.
These services are delivered across the platforms where modern enterprises run their digital business: Drupal, WordPress, Adobe Experience Manager (AEM), and headless and composable architectures. "Our clients no longer come to us with just a CMS problem. They come to us with a business challenge," said Sathish Kumar Mariappan, CEO of BinaryWorks. "BinaryWorks is built to meet them there. We're keeping everything that made Drupal Partners trusted: the engineering depth, the long client relationships, the Acquia-certified Drupal expertise. And we're pairing it with the broader capabilities today's organizations need to compete, including AI, cloud, data, growth, and platform-agnostic engineering."
Industries Served
BinaryWorks continues to specialize in the regulated, mission-driven sectors where Drupal Partners built its reputation, while deepening expertise in adjacent verticals. Each industry practice is organized around the specific outcomes that move the needle for those organizations.
Core Industries
● Higher Education. Enrollment growth, student success, advancement and alumni, institutional operations.
● Healthcare & Life Sciences. Patient acquisition, patient and HCP engagement, clinical and operational efficiency, compliance and security.
● Nonprofits & Associations. Membership growth, fundraising and giving, engagement and retention, advocacy and mission impact.
● Government & Public Sector. Citizen services, digital modernization, operational efficiency, security and compliance.
Also Serving
● Financial Services. Customer acquisition, digital experience, advisor enablement, risk and compliance.
● Enterprise B2B. Demand generation, sales enablement, customer growth, revenue operations.
● Tourism & Economic Development. Visitor demand growth, trip planning experience, partner ecosystem, destination performance.
"This rebrand isn't a pivot. It's a recognition of who we've already become," added Nash Ogden, President of BinaryWorks. "Our clients have trusted us with bigger and broader challenges every year. BinaryWorks is the brand that finally matches the work."
What Stays the Same
Existing Drupal Partners clients will experience no disruption to current engagements, support relationships, or points of contact. All active contracts, SLAs, and project commitments transition seamlessly under the BinaryWorks name. The company's website is now live at www.thebinaryworks.com, and brand assets and email domains will be updated over the coming weeks.
About BinaryWorks
BinaryWorks (formerly Drupal Partners) is a digital transformation partner that helps organizations turn complex business challenges into measurable outcomes. Founded in 2009 and headquartered in Atlanta, with operations across Los Angeles and Asia, BinaryWorks combines deep platform engineering across Drupal, WordPress, AEM, and headless technologies with capabilities in strategy, design, growth marketing, AI, data, cloud, security, and ongoing managed services. The company serves higher education, healthcare and life sciences, nonprofits, government, financial services, B2B enterprises, and tourism and economic development organizations across North America
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam