Double Accolade for Zelfo at the Rushlight Awards

Zelfo Technology is celebrating the win of two prestigious Rushlight Awards (http://www.rushlightawards.co.uk/). The group came out top for both the 'Rushlight Environmental Management Award' and the 'Rushlight Responsible Product or Service Award'. End Quote

(1888PressRelease) February 05, 2011 - This success is an endorsement of 4 years of development of Zelfo®, a micro and nano fibre which can be formed into finished objects, or used as a bio-additive to improve paper or plastic material characteristics. Zelfo has diverse applications for the built environment, product design and paper industries.

The Zelfo Technology group entered the awards through co-developer InterfaceFLOR, a worldwide leader in the production of modular flooring and widely recognised as an environmental pioneer.

Judges were impressed by Zelfo's environmental credentials and also the potential of Zelfo Technology's innovative CORE system (Cellulose Optimization Resource Efficient) to up-cycle waste into versatile Zelfo. This energy and water efficient method for producing Zelfo material was recognised for the role it could play in advancing sustainable manufacturing.

"It is wonderful for the potential of Zelfo to be recognized at Rushlight by such a prestigious judging panel" say Richard Hurding of Zelfo Technology. "The team will use 2011 to build on this achievement, with end users and engineering partners to scale up the technology."

The Rushlight Awards were judged by an independent panel of recognized experts from a wide range of clean technology sectors and drawn from academia, trade associations, government departments and specialist media.

Prof Sir John Beddington, Government Chief Scientific Adviser said, "We face a whole raft of global environmental challenges in the 21st century, and we must use natural resources more wisely if we want to mitigate the effects of climate change. That's why it's important to celebrate those who are developing technologies to help us live in a more sustainable way.
"The Rushlight Awards showcase the fantastic environmental innovation taking place in the UK and Ireland, and I've been really impressed by the standard of entrants."
Contact: www.zelfo-technology.com

Richard Hurding, (Germany) richard.hurding ( @ ) zelfo-technology dot com
Trevor Dean, (UK) trevor.dean ( @ ) zelfo-technology dot com
Grégoire de Vilmorin, (France) gregoire.devilmorin ( @ ) zelfo-technology dot com

Rushlight Awards
Now in their 4th year, the RSA-accredited Rushlight Awards are a celebration and a promotion of new technology, innovation and best practice across the whole environment spectrum for organisations throughout UK and Ireland. Designed to highlight innovation and the holistic environmental benefit of technologies that are most likely to or are already creating a stir in the market, they are a means of disseminating the successes to support further development. The group and overall winners will be eligible to be considered to represent the UK in the European Business Awards for the Environment 2012.

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