Doremus Expands To Beijing

Top Quote Doremus, the global business-to-business (B2B) specialist, has opened an office in Beijing to meet increasing client needs in China, including the recent win of UL (Underwriters Laboratories). Doremus currently operates a network of offices in Hong Kong, New York, San Francisco, Frankfurt and London. End Quote
  • (1888PressRelease) August 13, 2012 - Vincent Tam, Managing Director, Doremus Greater China, said, "With business-to-business communications (B2B) gaining prominence around the world as an essential component of companies' strategic marketing plans, Doremus saw a particular need to have a strong presence, especially in Beijing, as it is a center of influence for both global multinationals and domestic conglomerates in China. We are excited to have found the right person to lead this effort in Hughes Xie."

    Hughes Xie joins Doremus Beijing as Business Director. He is charged with leading and expanding Doremus' efforts in Beijing, and reports to Vincent Tam.

    A Beijing native and seasoned advertising professional, Mr. Xie brings to his new role a deep understanding of the Greater China market with over 14 years of experience serving global clients across Asia Pacific. He was previously Group Account Director at Publicis Beijing where he oversaw global accounts including Hewlett-Packard, Airbus and UBS, driving their strategic development and managing their integrated marketing communications programs. Mr. Xie also spent over eight years at McCann-Erickson Guangming Beijing where he worked on many high profile accounts, among them: Microsoft, Intel, AMD, Agilent Technologies, Lucent, Credit Suisse and Cathay Pacific. He has also worked at Leo Burnett Guangzhou and Dentsu Young and Rubicam Beijing.

    Carl Anderson, Doremus CEO, said, "This is an exciting time to be in B2B. With Vincent in Hong Kong and now Hughes joining us to oversee Beijing and Mainland China, we are poised to offer the entire region the unique specialist capabilities of B2B, along with the insights and creative expression that have moved the needle for Doremus' clients all over the world."

    To reach Doremus Beijing, email hughes.xie ( @ ) doremus dot com dot cn or call +86-10-5977-2508 dot

    About Doremus
    Doremus is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt, Hong Kong and Beijing, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. BtoB magazine, the leading publication in business communications, recognized Doremus with its prestigious "Top Midsize Agency" title for 2012 and 2010. Doremus is a part of Diversified Agency Services, a division of Omnicom Group Inc.

    About Diversified Agency Services
    Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

    About Omnicom Group Inc.
    Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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