Doremus Campaigns for HP and Knight Win "Best of" from BtoB Magazine

Top Quote Doremus, the business communications specialist, has been recognized by BtoB magazine's "Best of" awards for three campaigns. End Quote
  • (1888PressRelease) October 27, 2010 - Winner - HP Enterprise Business.

    An Integrated Campaign for the HP Enterprise Business entitled "Shape Your Own Cloud" took the winning spot in the integrated campaigns category. BtoB noted that they liked the campaign because "Hewlett-Packard produced a textbook integrated marketing campaign. The campaign is built around the image of puffy white clouds, which made the idea of cloud computing seem very attractive." Creative Director for Doremus San Francisco: Joseph McCormack; Art Director: Ali Mumtaz; Design/Production Manager: Susan Lee; Copywriters: Joseph McCormack and Steve Mulliken.

    Runner-up - HP Image and Printing Group
    Doremus San Francisco also created a campaign for Hewlett-Packard's Image and Printing Group. It was named Runner-up in the Online campaigns category and is entitled: "Trade In and Save - Break-Up Video Banners." The campaign consists of video viral units that trumpet the power of HP printers. Each of the videos is a misdirection, giving the impression that the actors are breaking up with a significant other only to reveal that they are getting rid of an inefficient printer. Director of Interactive Media: Michael Litchfield; Director of Interactive Experience: Melissa Harris; Copywriter: Don Smith; Art Director: Sukh Brar.

    Runner-up - Knight Capital Group
    Doremus New York's Out of Home campaign for Knight Capital Group received the Runner-up position for the "STA Conference - Set Liquidity Loose." Taking advantage of the event's setting in the parched Scottsdale, Arizona landscape, Knight focused on the theme: What is liquidity? The company positioned water coolers in areas around the event frequented by attendees. Stationed with the water coolers were Knight Capital posters that emphasized the firm's own liquidity and health. Creative Director: Evelyn Neill; Art Director: Lourdes Banez; Copywriter: Howard VanLenten; Artist: Marius Watz; Project Manager: Janie Thomas.

    The awards will be distributed at a special luncheon on November 10th at the Edison Ballroom in Manhattan.

    Howard Sherman, Worldwide President of Doremus said, "It's a great honor when the work we create to further our client's marketing goals is recognized among other great work for its creativity and insight."

    Doremus ( is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing and corporate communications company.

    Doremus is a part of the Omnicom Group Inc. (NYSE: OMC) ( Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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