Doremus and Dartmouth's Tuck Score Strength With New Communications Effectiveness Index

Top Quote Diagnostic tool is second successful collaboration between BtoB magazine's top agency and Tuck School of Business at Dartmouth. End Quote
  • (1888PressRelease) September 22, 2010 - Doremus, BtoB magazine's "top agency," and the Tuck School of Business at Dartmouth, have partnered for the second time on the heels of 2009's successful "Communications in Crisis" study with a new collaboration: the Doremus/Tuck Communications Effectiveness Index.

    The Doremus/Tuck Index will rate the top companies within selected industries across a spectrum of data points including messaging and channels. The study will survey the customer base where purchasing decisions are made across the following industries: technology, healthcare, pharmaceutical, banking, insurance, business travel, automotive, retail and telecommunications.

    The Doremus/Tuck Index is scheduled to be unveiled in late Fall 2010, with details to be posted on the new Doremus corporate website (

    "This study is in keeping with our goal to provide clients with information and insights that help inform their communications strategies," said Carl Anderson, CEO of Doremus. "While there are surveys that rank brand value, perception and reputation, the Doremus/Tuck Index evaluates companies on the strength of their communications."

    Professor Paul A. Argenti of Tuck added, "Last year's 'Communications in Crisis' study offered a perspective on how the recession affected communications strategies and challenges with a nod to best practices. The Doremus/Tuck Index is the next step forward. It's a diagnostic tool that identifies the key dimensions of effective communications and delineates which channels are most important to customers."

    Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC), a leading global advertising, marketing and corporate communications company. Follow Doremus on Twitter at

    Doremus is a part of the Omnicom Group Inc. (NYSE: OMC) Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

    About the Tuck School of Business at Dartmouth
    Founded in 1900, the Tuck School of Business at Dartmouth is the first graduate school of management in the country and consistently ranks among the top business schools worldwide. Tuck remains distinctive among the world's great business schools by combining human scale with global reach, rigorous coursework with experiences requiring teamwork, and valued traditions with innovation.

  • FB Icon Twitter Icon In-Icon
Contact Information