DNA Brands' Wholly Owned Subsidiary Grass Roots Beverage to Expand Operations

Top Quote Grass Roots Beverage, the Initial Driving Force Behind DNA Energy Drink's Florida Growth, to Provide Expertise to Others Seeking to Expand Distribution Opportunities. End Quote
  • (1888PressRelease) October 12, 2011 - Boca Raton, FL -- DNA Brands Inc. (OTCBB:DNAX), makers of DNA Energy Drinks® and DNA Meat Snacks, the great favorites of the action sports community and its fans, announced today that its distribution subsidiary, Grass Roots Beverage (GRB), is expanding its operations to represent additional brands. GRB's goal is to provide distribution opportunities to beverage and snack companies that are having difficulty establishing a presence in the State of Florida Management of GRB is confident that this expansion of operations will be successful because distribution dominated by the Coke and Pepsi systems are off limits and closed to these brands. Complicating the issue is that fact that there are few "third tier" distributors in Florida. Many of the state's small distributors have either gone out of business or were acquired by large beer houses. In a state the size of Florida the lack of independents makes full coverage almost an impossible task.

    Darren M. Marks, DNA's President and CEO, said, "Building the direct distribution opportunity has always been on our radar and the statewide build out of our own brand through GRB has given us the credentials necessary to achieve our goal." Marks added, "The fact that Grass Roots Beverages is an authorized vendor for several national chain retailers, including Walgreens and Circle-K, and has an approximate total of 3,000 retail accounts makes us a viable and attractive alternative to those brands seeking to obtain a foothold in Florida."

    "Grass Roots Beverage is a full service direct store distributor (DSD) that has a lot to offer. Some brands have been able to get directly to the stores via the retailer's warehouse but that often causes more problems than solutions," said Ralph Sabella Vice President of Operations. Sabella continued. "Getting it to the warehouse is easy but speed to shelf and out-of-stocks are the problem. As far as beverages and snacks are concerned DSD is by far the best alternative."

    About DNA Brands, Inc.

    DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.  

    Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.

    True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

    For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com

    Safe Harbor Forward-Looking Statements

    To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

    Suzanne Holbrook

    Darren M. Marks
    DNA Brands, Inc.
    506 NW 77th St
    Boca Raton, FL 33487
    (954) 970 3826
    darren ( @ ) dnaenergydrink dot com

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