Dentsu wins creative mandate for the Delhi team of the Indian Super League

Top Quote Dentsu Creative Impact has won the creative duties of DEN Networks Ltd.'s Delhi Team in the ISL (Indian Super League). The account was bagged following a multi-agency pitch. End Quote
  • (1888PressRelease) July 19, 2014 - Delhi - The Indian Super League (ISL) is the name of a new football league in India being spearheaded by IMG-Reliance (a joint venture of IMG and Reliance Industries) and the All India Football Federation. It is set to kick-off in October 2014 and finish its first season in December 2014. The league is expected to run along the lines of the Indian Premier League (IPL) and Major League Soccer (MLS) of the United States.

    The football league is expected to see participation from eight franchisees with each team featuring one marquee player and a mix of International and Indian players. Unlike IPL, there won't be any player auctions but franchisees will pick up players by "Draft System" modelled on the MLS Draft.

    DEN has recently joined hands with ISL to satiate Delhi's aspirations and to spearhead the cause of nurturing football across Delhi and become the champions of Indian football. With the new Delhi team coming into force from the DEN stable, the company wants to give every Delhiite reasons to love the sport and revel in the fanaticism, passion and intense craze that the sport is known for, globally.

    Football is characteristically defined as a game that encapsulates the intensity of the gameplay, passionate players, the fervour, massive fan following and the football stars that are created along the way. Football is unfailingly the planets favourite game! The recently concluded FIFA World Cup garnered approximately 55 million eyeballs in India.

    Over the last few years, football is beginning to score big in India with aggressive positioning of EPL and Champions League, global events like FIFA World Cup and other international sporting events like the Euro Cup. In fact, football is the new conversation starter for most, especially the 'classes' and is seen as the new 'cool.'

    On winning the account, Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC (South) said, "ISL will provide the much needed platform to build football as a sporting passion in India. We are delighted to partner DEN in building Delhi Dynamos. This is a great opportunity for us to leverage in India the rich heritage and expertise in sports marketing that Dentsu has in Japan. Sameer has an inspiring vision for the game and the team. We look forward to delivering that vision through a comprehensive integrated communication plan."

    Sameer Manchanda, Chairman and Managing Director, DEN Networks said, "India's Football revolution is just starting. Football is on its way to becoming India's second sport. We hope that our collaboration with Dentsu will create the magic around the Delhi Dynamos that instantly connects with passionate youth and football fans of Delhi and the region. Our dream is to make India a major force in the global soccer ecosystem."

    Indian Super League is the latest to join the emerging bandwagon of pan-India professional sporting leagues with the objective of improving the sporting and football fabric in our nation and create new fans of the sport, Sameer added.

    About DEN Networks
    DEN Networks is India's largest cable TV distribution company serving 13 million homes in over 200 cities. The company has been a frontrunner in the digitisation of Indian cable television and has approximately six million digital subscribers. DEN's geographic footprint spans 13 key states across India including Delhi, Uttar Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Haryana, Kerala, West Bengal, Jharkhand and Bihar. The company has a significant presence in the strategic and economically important Hindi Speaking Markets (HSM) belt. DEN Digital - DEN's digital cable services brand is one of the market leaders in India's digital television space. DEN Digital offers a wide choice of channels and services spanning all major genres and languages along with cutting edge value added services (VAS). The company has soft launched its super-fast broadband internet services on DOCSIS 3.0 technology in parts of Delhi and is now in the process of scaling up rapidly in other parts of Delhi and selective cities of UP. DEN Soccer Private Limited is a wholly owned subsidiary of DEN Networks Limited and is the proud owner of the Indian Super League's Delhi Team - Delhi Dynamos FC. With the introduction of Delhi Dynamos FC, DEN aims to become the default destination for entertainment, information and interactivity for the Indian family.

    About Dentsu India
    Dentsu India became a 100% subsidiary of Dentsu Inc., Tokyo in 2011. Dentsu India comprises four independent, full-service advertising agencies: Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India; a media arm - Dentsu Media; and digital agencies - Webchutney and Dentsu Digital. Fully integrated with Dentsu Inc. Tokyo, Dentsu India is geared to usher 'The Dentsu Way' in India to deliver the most effective 'integrated communication solutions' to clients and embody the world-class service quality which Dentsu is known for the world over.

    About Dentsu Aegis Network
    As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum - and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i - Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

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