Create Once, Monetize Endlessly: Camp Network Launches Co-Creation &
Monetization Campaign With One of Japan’s Largest IP - Minto Inc.
Camp Network and Minto Inc. are proving that IP licensing onchain could significantly optimize traditional licensing processes, rewarding creators with streamlined monetization and seamless access to multiple licensing partners.
- New York, NY (1888PressRelease) July 24, 2025 - Camp Network, the decentralized platform designed to power the future of IP and AI, today launches a campaign inviting the broader audience of traditional Web2 and AI creators to co-create with Minto, one of the largest Japanese IP creators with over 5 billion sticker downloads across platforms like LINE and WeChat. The current landscape of IP licensing fails creators. Most licensing deals either rely on legacy contracts managed by agencies or lack formal structures entirely, especially for newer creators.
The process is often highly manual, involving salespeople, lawyers, and account managers —
making the process so expensive and complex that smaller deals often become commercially
unviable and never see the light of day. If the deal were to go through, the process would take anywhere from 12 to 24+ months to complete. Camp Network is reinventing the Web2 licensing process by streamlining the legal and monetization frameworks onchain, yielding significant efficiencies on time, resources and costs. The global campaign invites a community of traditional Web2 creators and AI creators to co-create and remix one of Minto's top performing IPs, "Mimi and Neko.
"Winning IP submissions will have access to monetization opportunities across a handful of digital and ecommerce channels. “We’re thrilled to announce our partnership with Camp Network and REMASTER to redefine the future of IP co-creation,” Yaz Hori, Head of Global Licensing at Minto.
“Minto’s beloved characters continue to captivate a rapidly growing global audience with over 60 billion GIF impressions and 5 billion sticker downloads. This groundbreaking collaboration empowers our fans to actively participate not just in character design, but in monetization opportunities as well — transforming them from consumers into true creative partners.”
Camp Network has partnered with Minto to ensure that winners of the campaign, referred to as The Camp Creative Community, will be built into the royalty stream on all deals done in this partnership, showcasing the transparent, fair and creator-first ethos of blockchain-based IP licensing.
"We're building a scalable blueprint for how IP holders can leverage blockchain infrastructure to streamline the licensing and monetization of their IP, " says James Chi, Co-Founder of Camp Network. "We're excited to collaborate with Minto and REMASTER to unlock new economic opportunities for creators and setting a new standard for IP licensing globally."
This campaign also integrates the REMASTER platform, a smart contract based IP licensing
engine. Through REMASTER, creators can seamlessly manage, license and monetize their
submissions, with all royalty and ownership terms handled transparently onchain. Participants in the Minto campaign will use REMASTER to access the official IP kit, sign licensing agreements, upload remixed artworks, and track royalties, ensuring a smooth licensing workflow.
Building on Camp Network's recent launch of its Origin and mAItrix frameworks, this campaign sets the stage for future expansions into IP and AI, with additional channels like physical merchandise and apparel already planned following the initial digital distribution. Creators interested in participating can learn more about how to submit their remixed IP via https://beta.commerce.remaster.io/collab/camp-minto.
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