Competitive War-Gaming to Improve New Product Launch Strategies

Top Quote Join the Strategic and Competitive Intelligence Professionals (SCIP), Frost and Sullivan Institute, and Outward Insights on June 16 at 2:00 pm EDT for a complementary eBroadcast on how to use wargaming to develop product launch strategies. End Quote
  • (1888PressRelease) May 19, 2011 - Business war-gaming is a practical competitive strategy technique where organizations simulate marketplace interactions between buyers, suppliers, competitors and other participants. The technique is applied in a variety of circumstances as a means to improve marketing, communications, and competitive strategies.

    In this eBroadcast we will explore:

    Common mistakes made when using war-gaming to develop product launch strategies.
    Keys to success for driving improvements in marketing, distribution, and pricing strategies.
    How to prepare for and execute war-games in support of product launches, new category entries, or new customer segment approaches.

    We will illustrate how organizations can use war-gaming to drive real improvements in product launch strategies. Drawing on practical examples, we will show you how to structure, prepare for, and conduct war-games to improve the chances of successful product launch. Learn how using competitive war-gaming will help your organization improve marketing, communications, and competitive strategies.

    Featured industry speakers include:

    Sally Farag, Associate Manager of Business Intelligence and Corporate Analytics, Sara Lee
    Ken Sawka, Managing Partner, Outward Insights
    Ken Garrison, CEO, SCIP
    David Frigstad, Chairman, Frost & Sullivan

    Don't miss out, register today at Register at http://www.frost.com/prod/servlet/ebroadcast.pag?eventid=231985348

    About Strategic and Competitive Intelligence Professionals (SCIP)

    With members in over 70 countries, SCIP (formerly the Society of Competitive Intelligence Professionals) is a 3000-member global nonprofit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP's member services since the society' founding in 1986. Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. www.scip.org .

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