Competitive War-Gaming to Improve New Product Launch Strategies

May 19, 2011
Top Quote Join the Strategic and Competitive Intelligence Professionals (SCIP), Frost and Sullivan Institute, and Outward Insights on June 16 at 2:00 pm EDT for a complementary eBroadcast on how to use wargaming to develop product launch strategies. End Quote
  • (1888PressRelease) May 19, 2011 - Business war-gaming is a practical competitive strategy technique where organizations simulate marketplace interactions between buyers, suppliers, competitors and other participants. The technique is applied in a variety of circumstances as a means to improve marketing, communications, and competitive strategies.

    In this eBroadcast we will explore:

    • Common mistakes made when using war-gaming to develop product launch strategies.
    • Keys to success for driving improvements in marketing, distribution, and pricing strategies.
    • How to prepare for and execute war-games in support of product launches, new category entries, or new customer segment approaches.

    We will illustrate how organizations can use war-gaming to drive real improvements in product launch strategies. Drawing on practical examples, we will show you how to structure, prepare for, and conduct war-games to improve the chances of successful product launch. Learn how using competitive war-gaming will help your organization improve marketing, communications, and competitive strategies.

    Featured industry speakers include:

    • Sally Farag, Associate Manager of Business Intelligence and Corporate Analytics, Sara Lee
    • Ken Sawka, Managing Partner, Outward Insights
    • Ken Garrison, CEO, SCIP
    • David Frigstad, Chairman, Frost & Sullivan

    Don't miss out, register today at Register at http://www.frost.com/prod/servlet/ebroadcast.pag?eventid=231985348

    About Strategic and Competitive Intelligence Professionals (SCIP)

    With members in over 70 countries, SCIP (formerly the Society of Competitive Intelligence Professionals) is a 3000-member global nonprofit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP's member services since the society' founding in 1986. Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. www.scip.org .

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