Coldwell Banker Residential Brokerage Launches Newly Revitalized Blu 2.0 Photography and Home Marketing Platform

Top Quote The Bay Area's largest residential real estate services company, Coldwell Banker Residential Brokerage, has launched several new enhancements to its popular home marketing platform, Blu. End Quote
  • San Francisco, CA (1888PressRelease) October 13, 2012 - Coldwell Banker Residential Brokerage, the Bay Area's leading real estate services company, announced today that it has launched several new enhancements to its already popular Blu program - an innovative one-stop marketing platform for home listings.

    The exclusive technology, which was originally launched in January of 2011, already provides a single place for agents to order professional photography, create a website for their property listing, set up a virtual tour, generate online and print marketing materials, and even begin social media promotion of the home.

    With the new enhancements, agents will now be able to edit their property photos, create a video slideshow to be shared on YouTube, generate quick response codes to use in marketing, upload a floor plan for the property and create brochures that can be emailed or posted on key websites like They also have the option of receiving tracking analytics for their listing website, and to create virtual tours that can be viewed on tablet devices - all at no additional cost.

    "The Blu program was immediately successful among our agents and has been used to promote hundreds of Bay Area listings over the past year - but it's time to take it to the next level," said Rick Turley, president of Coldwell Banker Residential Brokerage.

    "Technology is always changing and evolving. In the competitive industry of real estate, it's crucial that we offer the most sophisticated tools to our agents and their clients," said Turley. "With Blu 2.0, sellers benefit from increased exposure for their homes and potential buyers have more opportunities to view listings before deciding to go for a tour."

    Blu 2.0 is just the latest advanced technology deployment by Coldwell Banker Residential Brokerage, which has a well-earned reputation for being at the forefront of real estate technology.

    For more information on Blu 2.0, please contact Coldwell Banker Residential Brokerage at 925-275-3085.

    About Coldwell Banker Residential Brokerage
    Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe and nearly every market in between. The company has 62 office locations and more than 3,600 sales associates throughout Northern California. Last year the company handled 13.5% of all dollar volume sold in Northern California, more than double its nearest competitor. Through its internationally renowned Coldwell Banker Previews® program, Coldwell Banker leads the luxury home market in Northern California, representing more than 22% of all dollar volume sold of properties over $1 million. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT has 725 offices and 41,500 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Corporation, NRT operates Realogy's company-owned real estate brokerage offices. For more information please visit or call 925.275.3085. DRE #01908304.

  • FB Icon Twitter Icon In-Icon
Contact Information