Chicago Sales Advisory And Accountability Firm Grapples With Determining Most Useful Application Of Internet Facebook Strategy For B2B Professional Services

Top Quote Although Facebook has more than 900 million active users, Winfree Chicago, a sales training and strategic advisory firm in DuPage County, Illinois, struggled with the question of whether or not it made good business sense to manage and maintain a business presence on Facebook for consulting firms that operate in the business to business realm. End Quote
    QuoteProfessional sales is all about know, like, and trust. Since 'Like' is an integral part of Facebook, I think it can only be good for . . . us.Quote
  • Wausau, WI (1888PressRelease) July 06, 2012 - Since the structure of Facebook is designed around an individual first, Christopher D. Bennett, Chief Advisor and Chicago Area Partner at Winfree Business Growth Advisors' Chicago Sales Training Center, questioned whether it made sense for his small sales accountability firm to invest the effort and time into creating a business Timeline on Facebook.

    "I am my own social media person; I don't have one on staff. We didn't want to have to get all our Facebook friends to go in and 'Like' the business page. I had created my Facebook profile back in 2008, so I fought it at first," Bennett said.

    Today, Winfree Chicago has its own Facebook business page at . According to Bennett, the company's new social media site is a place where prospects in Northern Illinois, Indiana, and Wisconsin can learn more about how Winfree's face-to-face, sales accountability program can help small service companies close more business and quickly grow profit margins without any risk or obligation. "The Facebook Small Business webpage will allow corporate and small business decision makers to interact, free of charge, with our Chicago business advisors and sales trainers on a variety of business and professional selling topics. In the end, professional sales is all about know, like and trust. Since 'Like' is an integral part of Facebook, I think it can only be good for helping other businesses to trust and hire us," Bennett said.

    Originally launched in 2004, Facebook is a social networking portal and website. According to Facebook, Inc., Facebook has over 900 million active users. Clicking "Like" under something a business posts on Facebook is done to provide immediate, positive feedback on information that it has shared.

    About Winfree Chicago
    Located in DuPage County, Illinois, Winfree Business Growth Advisors' Chicago office hosts and conducts business networking events, sales training workshops, business owner symposiums and seminars, and one-to-one, face-to-face, sales coaching throughout Northern Illinois. For more information on Winfree Chicago's programs, go to, or contact Christopher D. Bennett at 312 283-0110 ext. 7.

    About Winfree Busines Growth Advisors
    Located across the United States, Winfree Business Growth Advisors agencies empower sales professionals and small business owners to achieve and exceed their expectations for growth, and take their respective businesses to a higher level through cutting-edge sales coaching, training, and seminars.

    For more information on Winfree's programs nationwide, go to or contact Dr. Keith Winfree at 800 616-9260.

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