Castrol Professional Launch - The Joy Of Partnership

Top Quote Castrol, world leader in lubrication solutions partnered with BMW, world leader in automobiles to launch Castrol Professional - a specialized lubricant custom-made for BMW cars. End Quote
  • (1888PressRelease) January 04, 2012 - A gleaming BMW X6 on display welcomed the BMW After Sales Managers at the Westin Hotel, Gurgaon. The journey of Castrol's international association with BMW which began in 1999 was beautifully depicted through the creation of the Castrol-BMW Heritage Wall, which traced the milestones along the way right till the year 2011, when Castrol partnered BMW in India.

    Castrol COO Ravi Kirpalani and BMW after Sales Director Stephan Rausch drove right on to the stage in a sporty BMW Z4 for the grand reveal of the Castrol Edge Titanium, which was done through a mesmerising UV dance performance to highlight the special attributes of the product.

    The product reveal was followed by a detailed walkthrough in the Experience Zone, a series of interactive learning cafes specially set up to educate the guests on the product attributes and performance parameters.

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