Butterball, LLC Joins Weekly Reader to Educate Kids About Responsible Agriculture

Top Quote Program Designed to Celebrate Agriculture with Elementary School Students. End Quote
  • Raleigh-Durham-Chapel Hill, NC (1888PressRelease) October 19, 2010 - Butterball, LLC has partnered with Weekly Reader to develop "Celebrate Agriculture" - a compelling set of classroom learning materials designed to educate children about the importance of responsible agriculture.

    Butterball's "Celebrate Agriculture" Weekly Reader program will provide educational materials to more than 200,000 teachers with a reach of 6 million students.

    "Weekly Reader has been a trusted educational resource for teachers for more than 100 years," said Keith Shoemaker, CEO, Butterball, LLC. "We are excited to work with such a well-known and credible organization to educate students on how socially responsible agricultural processes lead to animal health and healthy food for consumers."

    "Celebrate Agriculture," designed for students in grades three through six, will include math, nutrition and science activities for students, as well as a teacher's guide with step-by-step instructions for incorporating the activities into their lesson plans.

    "Agriculture plays an integral part in American culture," said Shoemaker. "Butterball recognizes the impact safe farming has on the food industry, and most importantly on health, which is why we are proud to join with Weekly Reader to help educate students on these issues."

    About Butterball, LLC:
    Butterball, LLC is the largest producer of turkey products in the United States. Headquartered in Garner, N.C., Butterball produces more than 1 billion pounds of turkey each year, and the company supplies its products to more than 30 countries. Perhaps best known for its succulent whole bird products, the company also has a broad array of offerings for deli, retail and foodservice.

    As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of birds and implements recognized prevention measures to exceed food safety standards in its seven plants located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration's Voluntary Protection Program.

    The company's three-pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company, in particular its efforts to reduce its environmental footprint.

    For more information about Butterball, visit www.butterball.com. You can also call
    1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.

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