BrandingBusiness co-founder Ryan Rieches shares the secrets of building a brand and discovering "your unique promise of distinction"

Top Quote Insightful interview takes the mystery out of branding and the branding process. End Quote
  • Orange County, CA (1888PressRelease) May 18, 2016 - Ryan Rieches, co-founder of BrandingBusiness - a leading brand strategy agency with offices in California, New York and London - recently discussed the intricacies of building a brand on "On Your Mark, Get Set, Grow", a podcast of CEO Coaching International hosted by Steve Sanduski.

    "Branding is a very misunderstood word," noted Rieches during the interview. "It comes with a lot of connotations and, I think, misunderstanding as well. The way we define it, it's your unique promise of distinction."

    During the course of the 38-minute interview, Rieches provides key insights about how to enhance a brand and get to the essence of your company's unique promise of distinction. The secrets he unveils include:
    *Branding isn't just fancy packaging and a catchy jingle.
    *Your branding program will fail if you leave it up to the marketing department.
    *What comes to mind when people think of your company?
    *Why you need a positioning statement and how that relates to your "brand essence".
    *How having a clear purpose, vision and mission are critical building blocks of the branding
    *How branding is a team activity.
    *Be intentional about how you position your brand, or the competition will do it for you.
    *If you can't state your brand essence in five words of less, start over.

    To learn more about the importance of branding and to access the entire interview, visit:

    CEO Coaching International includes a team of CEO coaches who work with dozens of the world's top CEO's, entrepreneurs, and companies to help them dramatically grow their business. They develop people to elevate their own performance, and also deliver passionate and energizing keynote presentations at industry conferences and company events worldwide. Founding partner Mark Moses and his team help businesses and individuals increase profitability, drive margin expansion and gain accountability in order to meet business objectives and reach new heights.

    Founded more than 20 years ago, BrandingBusiness has established a global B2B brand strategy pre-eminence. Responding to changes in clients' requirements, the business refocused its own strategy and in 2012 transformed to become the new breed of B2B agency it is today. It now boasts a greater presence globally and has combined analytical tools and research techniques with its world-class design capabilities that, together, radically alter what B2B clients can expect from a branding program. BrandingBusiness' global clients include Cisco, ConvaTec, Elsevier, GE Capital, Huawei, Integro, Merrill Lynch, Saint Gobain, Sage and Skillsoft.

    About BrandingBusiness
    BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.

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