Booster Juice Ties Up With Franchise India For Its Expansion In India

Top Quote Booster Juice, Canada's largest chain of fresh juice and smoothie bars has announced it expansion plan across Delhi and NCR region. End Quote
  • (1888PressRelease) December 08, 2010 - New Delhi - The brand entered India through its Bangalore based master franchise Brand Calculus in 2008, and has 16 successful outlets at the moment. With the assistance of Franchise India's marketing and recruitment strategy; Booster Juice is planning to open a further 50 outlets in next two years.

    Franchise India, which is Asia's largest, integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele, is advising Brand Calculus on the expansion and roll out plan in Delhi, the NCR region, Pune and Mumbai. The outlets spread across 200-500 sq.ft area will offer guests smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. The outlets will also offer an interesting menu of fresh squeezed juices; milkshakes and some very innovative fruit based hot beverages. The total investment on each store ranges from Rs 15 - 35 lakh depending upon the model.

    Fazle A. Naqvi, Chairman & MD, Brand Calculus commented on this, "After our success in Bangalore, Hyderabad and Chennai, we are pleased to add Delhi- NCR and post that Mumbai and Pune to our repertoire through our franchise model which has been very successfully developed by Booster Juice in its home Canada market." Elaborating on the tie up with Franchise India, Mr. Naqvi said, "Franchise India are the pioneers in the retailing, licensing and franchising sector and it gives us immense pleasure to associate with them. Through this association, we will be able to leverage their expertise in helping us setting up and expanding the business"

    Ms Sonya Chowdhry, Director Planning & Strategy, Franchise India Brands Ltd states "We are proud to be associated with Brand Calculus and provide our consultation services and expertise to help them expanding their outlets across India".

    About Booster Juice
    Booster Juice Canada appointed Brand Calculus as its master franchisee for India in April 2008, and in August the first store was opened at Delhi's prestigious Select Citywalk mall. Booster Juice is a North American Smoothies and Juices chain that has over 300 stores between Canada, USA, Netherlands, UAE and Saudi Arabia. The company founders, Dale Wishewan and Jon Amack, wanted to create a foodservice concept that would capitalize on the rapidly increasing consumption of fresh juices and 'smoothies' and provide consumers a healthy and convenient alternative to traditional fast food - an organic powerhouse of amino acids, vitamins, minerals and chlorophyll.

    About Franchise India
    Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.

    For media enquiries please contact:
    Ruchika Malhotra
    PR & Corporate Communications Manager
    mruchika ( @ ) franchiseindia dot in

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