Bombardier Beer Launches Bang On! Guide to Cooking

Top Quote Rik Mayall fires up the BBQ in the next Bang On Guide to. End Quote
  • (1888PressRelease) August 26, 2011 - Bedford - Bedford brewery Wells & Young's released today the next installment in the Bang On! Guides series staring Rik Mayall as The Bombardier.

    Launched ahead of the bank holiday weekend, a prime time for barbecuing, The Bang On! Guide to Cooking features The Bombardier rustling up a feast in the mess tent.

    Hosted on YouTube and, the video launch will be supported by a seeding campaign, VOD placements and targeted Google and Facebook advertising.

    The Bang On! Guide to Cooking is available to watch from today -

    Additional Bang On! Guides featuring The Bombardier will be released over the coming months.

    The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King's Royal Bedfordshire's. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.

    About Bombardier

    Commonly known as 'The Drink of England,' Bombardier is brewed using ingredients from the heart of England including accredited natural mineral water from the brewery's very own well. This real alehas a burnished copper colour and a rich, tempting aroma of peppery hops and raisins. The palate is dominated by more dark fruit, juicy malt and tangy hops.

    Bombardier is a bestselling premium cask ale and sells faster than six other top ten brands. (Source CGA 2010, last 12 months throughputs MAT).

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