BMA Sponsors First Ever Face Off With Top Three Social Networks

Top Quote Event to feature unique advantages of Google+, LinkedIn and Twitter for B2B marketers. End Quote
  • New York, NY (1888PressRelease) February 13, 2013 - The young professionals' arm of the Business Marketing Association of New York, BMA:FWD (Forward), will make digital history on February 21st from 6:00 to 8:00PM with the first Face Off from the top three social networks: Google+, LinkedIn and Twitter.

    The event at Google's NY headquarters (76 Ninth Avenue) will be moderated by Forrester's Nate Elliott, VP, Principal Analyst Servicing Interactive Marketing Professionals. A Q&A session with the audience will follow. Drinks and refreshments will be served.

    In an environment where B2B marketers are always weighing which social network is right for their needs, the Digital Face Off will seek to delineate the unique strengths of each with presentations that highlight capabilities and services. as well as with a competition to address specific communications challenges presented by Benigno Gonzales, VP Marketing Communications for Verizon Empire Solutions.

    Representing the "big three" social networks are: Dan Coughlin, Director, Eastern US Sales, Twitter; Lee Bienstock, Financial Services Advertising, Google+ and James Burnett, Head of Sales, Marketing Solutions Eastern Region, LinkedIn.

    "This is an exciting first," said Carl Anderson, CEO of Doremus, and member of the BMA-NYC Executive Committee. "Today, every B2B marketing effort has a social component, but marketers want to know if they are using social to their brand's best advantage. We believe the Face Off will answer their questions and more."

    Admission at the door is $50 for Non-Members; $40 for BMA:NYC Members and $30 for BMA:FWD Members.

    BMA:FWD is the young professionals arm of BMA-NYC, the leading association for business-to-business. It is comprised of forward-thinking individuals ranging from recent college graduates to those who have typically been in the marketing and advertising industry for less than ten years. The organization is led by a group of emerging marketers from such organizations as Google, Bloomberg, Crain's and The Wall Street Journal, as well as such NYC-based agencies as Doremus and Stein+Partners.

    BMA:FWD focuses on issues that affect young marketers such as: moving up in the industry, knowing the right people, and preparing to take the reigns as leaders of the marketing and advertising industry in the near future. Past events have included a roundtable discussion on the future of media hosted by Bloomberg, Google's outlook on the future of digital marketing, a career panel hosted by The Wall Street Journal, speed networking with industry leaders, as well as several other networking events.

    Connect with BMA:FWD now on Twitter, Facebook, LinkedIn for news, updates and discussions.

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