Blanket America Doubles the Love with Charitable Fleece Blankets and Corporate Gifts
Blanket America, a charitable textile manufacturer online at www.BlanketAmerica.com, just launched a corporate program to facilitate embedded giving for businesses all kinds, with a variety of blankets, pillows and other products available.
- New York, NY (1888PressRelease) May 05, 2011 - Charitable textile manufacturer Blanket America recently launched a program for companies looking to attract new business and reach out to existing employees, clients and business partners through embedded corporate giving. As with the blankets, sheet sets and other consumer products for sale at www.BlanketAmerica.com, Blanket America donates a blanket to charity for every textile purchased through the new program.
Offering volume discounts, customization options and a wide range of products to choose from, Blanket America's corporate program is designed to fit businesses of all kinds. Blanket America is happy to give to the charities of their corporate clients' choosing, or manage the distribution process through Gifts In Kind International, the textile manufacturer's acclaimed charitable partner.
To complete the gifting process, Blanket America also provides detailed documentation of its charitable distributions using cards, web pages and photographs to help recipients appreciate how their gifts are helping others.
"Blanket America's BUY 1, GIVE 1 donation model has already seen tremendous positive response from consumers, and we're happy to share the love through our corporate giving program. Our customizable corporate gifts empower businesses to tap into value-oriented shoppers, employees and peers to forge new relationships and strengthen existing bonds," said Elizabeth Schaeffer Brown, co-founder of Blanket America.
This kind of embedded corporate gifting, market research firms report, is very much in line with current consumer values. This year, branding firm BBMG identified 30% of consumers as "values-aspirational" shoppers interested in supporting corporations that match their ideals, a 20-year high. And Cone Research found in 2010 that 83% of shoppers prefer stores and services with charitable components such as embedded corporate giving programs; when present, these components improve a company's image for 85% of consumers, the research firm discovered.
Among the textiles offered through the corporate gifting program are the Blanket America Throw Blankets, available in 10 fun colors in both plush and fleece materials. The corporate program also includes Blanket America's Patchwork Heritage Quilt and coordinating throw, featuring a unique combination of 13 plaids, stripes and other prints to symbolize the country's original 13 colonies, with President Obama's Inaugural Address printed on the reverse.
Business owners concerned about quality need only to look at Blanket America's parent company, Extreme Linen, a major textile supplier for Macy's, J.C. Penney, and Sears. Blanket America has also been featured on a number of prestigious news channels, including NPR, CNN, Time Magazine and The Today Show.
Visit www.BlanketAmerica.com to learn more about Blanket America, or call 1-800-478-4523.
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