Bitrix Web Cluster Secures Smooth Work for Large Daily Promo Site

Top Quote Bitrix announces the first implementation of its recently released Web Cluster technology. Kupibonus.ru, ("buy bonus") which offers one-day-only specials on products and services targeted to women, and has a daily audience of several hundred thousand visitors. End Quote
  • Alexandria, LA (1888PressRelease) June 25, 2011 - Implementing the Web Cluster solution available in Bitrix Site Manager was an absolute necessity to secure uninterrupted online business for the company. Very high availability and stability are provided in a way that only a cluster arrangement can, and scalability is also both faster and simpler.

    The Web Cluster module of Bitrix Site Manager allows a single site to be distributed among multiple servers. This configuration solves several issues simultaneously and efficiently. A new server can be added to a cluster very quickly in the event of a traffic spike, so that the performance that visitors expect is maintained regardless of the incoming traffic. Furthermore, if one or more servers go offline at any time, the site will continue to provide uninterrupted service as the load is distributed among the remaining working servers in the cluster.

    "An hour of downtime for a major internet site can result in tens of thousands of dollars of losses. The Web Cluster is a technology that gives companies with major online assets assurance that the greatest risks are truly minimized and unnecessary losses are avoided. We are glad that Kupibonus.ru has become the first to utilize the advantages of our Web Cluster module, and Bitrix is confident that the project will succeed greatly." - Dmitry Valyanov, president of Bitrix, Inc.

    It is especially noteworthy that the Web Cluster technology is integrated directly in the Bitrix Platform. This means that developers using the platform to create sites do not need to make any changes in the code of existing or newly-developed sites to exploit the Web Cluster option. Any new or existing Bitrix-based site can be upgraded and set up on a Web Cluster of interchangeable servers. Kupibonus.ru is the first and only Russian women's portal which gives discounts up to 90% on services at beauty salons, spas, and fitness clubs. Every day, more than 20 new special promotions are posted on the site with discounts of 50 to 90% on services in Moscow and in eleven other Russian cities.

    As a website, Kupibonus was launched in 2010 on the Enterprise Edition of Bitrix Site Manager, which contains all of the tools needed to create an effective internet store and interactive website. But in May of 2011, the product was upgraded to the Ultimate Edition in order to guarantee maximum accessibility of the site for the rapidly expanding number of visitors.

    "Significant increases in traffic and the need to maintain high performance lead to the decision to implement this new technology. Bitrix' Web Cluster module was precisely what we needed to make sure that no load was too great for our site. The cluster has met our expectations completely as we have launched new services for club members and partner projects without any threat to the fundamental functioning of the site," - said Ilya Botvinnikov, IT Director of Kupibonus.ru.

    The project was implemented by Linemedia - a Certified Partner of Bitrix. The cluster itself consists of seven servers: two for load balancing and output of statistical content, two application servers processing scripts, two servers with replications of the MySQL database and one machine filling the role of backup which creates reserve copies of all new data. The Web Cluster module allows the project to utilize distributed data caching as well as 'smart' load balancing among replications of the MySQL server, handling read and write queries from the database. This increases processing speed and significantly raises fault tolerance in the system. The entire cluster is contained on servers belonging to the client. The results have been more reliability and uninterrupted service by the portal.

    Today, the site serves several hundred thousand users, with project partners generating ever-increasing traffic through their access and use of the Kupibonus.ru API. In the near future, new services for club members will come online and will increase the site's usability via an enhanced partner program to allow advertising companies to examine the results of their promotional campaigns very closely. Technical support of the site is carried out by the IT department of Kupibonus.ru with the assistance of Linemedia.

    "Kupibonus.ru is one of the most interesting projects that our company has ever been involved with. The project needed to be developed in a record-breaking timeframe, which required a development plan that was qualitatively different from our usual process. There was a large team of developers, innovative and unusual ideas, but it all came together into very effective technological solutions, which make Kupibonus.ru not just an off-the-shelf shopping club, but more like a universal resource with highly progressive technological and marketing solutions working harmoniously. We are exceedingly pleased to see the myriad opportunities which are presented to users of kupibonus. The development team is truly proud of its work on this project. We are sure that the fabulous results and indicators which the project has already obtained are far from the limit," - said Ilya Pyatin, Technical Director of Linemedia.

    Complete information about the Web Cluster module and its applications can be found on the Bitrix website.

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