Becomes the Official Merchandise Partner for Mood Indigo 2014

Top Quote Bewakoof targets youth in the age group of 18-30 & they design their merchandise keeping in mind the current youth trends. End Quote
  • (1888PressRelease) January 03, 2015 - India's biggest online lifestyle brand is the official merchandise partner of IIT Bombay's Cultural festival Mood Indigo 2014. The company, started by IIT Bombay Alumni, Siddharth Munot and Prabhkiran Singh, will be looking to build on their fruitful past associations with this event and will endeavour to materialize this year's theme, 'the vintage affair'. Bewakoof is a brand that speaks out its mind in the form of creative designs on lifestyle products as a part of its foray into online retailing.

    "We have partnered with Bollywood movies previously that had worked brilliantly with fans. Since IIT - B is where began, we are all excited about releasing Mood Indigo 2014 Merchandise in the form of sweatshirts, phone/laptop covers & t-shirts. We are expecting a whopping response from students & plan on partnering with more college festivals in the future." says Siddharth Munot, Co-founder at

    This year's Mood Indigo merchandise seems to be promising & focussed towards the theme 'The vintage Affairs' with vintage designs on apparels & phone covers. Their Mood I merchandise collections is available here:

    Mood Indigo, the annual cultural festival of the Indian Institute of Technology Bombay which was started in 1971 by a group of enthusiastic IITians, is now in its 44th edition. Held in December every year, the last edition managed to draw a whopping 1,04,000 students from over 1500 colleges to this grand event making it the largest festival of its kind in Asia. It is also one of the most widely publicised and covered college festival in India, receiving extensive coverage by all sectors of media.

    Mood Indigo has been the stage for collegiate competitions covering a myriad of genres like Art, Dramatics, Literary art, Music, Dance, Visual arts, Film and Media and much more. This year too an army of young and exuberant students from across the nation are expected to descend upon the IIT-B campus from 26th to 29th December to showcase their talents.

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