Beverly Hills Vision Institute Profiled by American Academy of Ophthalmology for National Meeting
Dr. A. James Khodabakhsh was honored by the American Academy of Ophthamology by having his practice profiled for all physicians attending a national meeting.
- Akron, OH (1888PressRelease) November 25, 2010 - The first paragraph know as the "lead" contains the most important information. You need to grab your reader's attention here. And you can't assume that they have read the headline or summary paragraph; the lead should stand on its own.
A press release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover the who, what, when, where, why and how questions.
The rest of the news release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing.
"You should include a quote for that human touch" said Gary Sims, CEO of the Free Press Release Center. "And you should use the last paragraph to restate and summarize the key points."
This is example press release template for use at the Free Press Release Center. The last paragraph can also include details on product availability, trademark acknowledgements, etc.
About the Beverly Hills Vision Institute
The Beverly Hills Vision Institute, located in Beverly Hills, CA, provides ophthalmic care for the entire family, whether it's routine vision correction or surgical intervention. Under the direction of A. James Khodabakhsh, M.D., Medical Director, Beverly Hills Vision Institute serves patients from surrounding communities, as well as those from other states and countries. Our beautifully decorated, modern facility gives patients a comfortable, yet most efficient environment in which to receive treatment. Dr. Khodabakhsh specializes in state-of-the-art refractive cataract surgery, innovative LASIK/LASEK vision correction, glaucoma, as well as an array of other refractive surgery options.
Contact
Jessica Roy, publicist
Beverly Hills Vision Institute
Jessica ( @ ) promotinggroup dot com
BeverlyHillsVision.com
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