Berggruen Hotels announce the opening of 'Keys Hotel, Hosur road, Bengaluru'
Third Greenfield project, after Thiruvananthapuram and Ludhiana.
- (1888PressRelease) September 22, 2010 - Bangalore - Keys Hotels, the mid-market brand of Berggruen Hotels, has now expanded its boundaries by setting up its third Greenfield project in Bangalore today. With this launch, Berggruen Hotels is well on its way to establishing a strong foothold in the country. The state-of-the-art project situated in Bangalore's Silicon Valley near Electronic City on Hosur Main Road, comprises of a 159-room stylish hotel that is well-equipped with modern amenities and facilities, offering guests a truly world class hospitality experience.
Addressing the media at the launch Mr. Sanjay Sethi, Managing Director and CEO, Berggruen Hotels said "Keys Hotel - Hosur road, Bangalore is the third Greenfield project under the Keys Hotels banner after Trivandrum and Ludhiana and has seen some changes from the original design. We have used TID, Singapore to bring in a new flavor to the product. We are proud to launch "generation next" of the Keys Hotel model in the vibrant city of Bangalore to match up to the international, modern and cutting edge profile of the people of the city."
Mr. Partha Chatterjee, CMO, Berggruen Hotels, added, "Keys Hotel is a young holistic brand that has been designed after carefully assessing the needs of travelers utilizing a young and dynamic hotel service team that ranks among the best names in the hospitality industry. We are very excited about the latest addition to our brand."
Modern and stylish yet budget only in terms of price; Keys hotel is a trendsetter in the hospitality industry, particularly due to consumer demand for value of money and quality accommodation in the key business and leisure destinations around India. So whilst the product is upscale, the price positioning has been kept to suit the travel budgets of small and large corporates in line with their need to manage administration and travel costs more efficiently.
The company established its presence in India by successfully launching its first two Greenfield projects in Thiruvananthapuram and Ludhiana. The company also manages a popular resort in Lonavala - Khandala, The Dukes Retreat and a hotel near the international airport in Mumbai called Keys Hotel Nestor.
Keys hotels service and product philosophy is based on its brand world - Work Hard, Play Hard, Get back fresh. Word hard ensures 24/7-business center and boardroom, ergonomic chair and work table and conveniently located plug points in guest rooms and complimentary wifi throughout the hotel.
Play hard focuses on world cuisine menus with local favorites at Keys Café, a sporty restobar in Unlock, and a 24/7 unisex gymnasium.
Get back Fresh ensures high quality of linen not normally associated with this category of hotels, power showers, comfortable bed and duvet covers and a choice of pillows.
Security is of high order throughout the hotel with all public areas fitted with CCTVs and key card access in floors, business center and gym. Secure women's rooms for the single lady traveler has additional videophones in the rooms to identify callers.
About the company
Berggruen Hotels, a venture backed by Berggruen Holdings Inc, New York launched a new brand called "Keys" in India in January 2007. The company was formed with the intent of focusing on budget and mid-market hotels, resorts and service apartments across India.
Berggruen Hotels will build and operate many more hotels in the next five years in India. The company will be managed by a top management team led by the Managing Director and Chief Executive Officer, Mr. Sanjay Sethi. The senior Management team also includes Mr. Partha Chatterjee, Chief Marketing Officer, Mr. Atul Lall, Chief Operating Officer - International Division & Wholetime Director, Mr. Arif Khan, Director - Human Resources, Mr. Alex Joshi, Director - Operations; Mr. Biju Raj, Director - Projects, and Ms. Akhila Balachandar, Director - Finance.
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