BASF’s online communication awarded multiple prizes

Top Quote Connect. BASF receives International German PR Award 2011. Online report, Investor Relations and corporate website came in first in various rankings. End Quote
  • (1888PressRelease) October 22, 2011 - BASF has received the International German PR Award 2011 in the category “Community Communication” for its internal online business network connect.BASF. The prize is awarded every year by the German Public Relations Society (DPRG) together with the F.A.Z. Institute and is considered to be the most renowned German communications award.

    “Over the past year, BASF has increasingly focused on internal Social Media, and we are now very happy to see our efforts being recognized,” said Elisabeth Schick, Senior Vice President Corporate Communication & Government Relations BASF Group. “connect.BASF helps BASF employees worldwide to build networks, exchange knowledge and cooperate more efficiently. In this way, the platform contributes to the innovative strength and competitiveness of our company.”

    connect.BASF also won the European Digital Communications Award announced by the Quadriga University of Applied Sciences in Berlin in the category “Internal Communication” in September and in April the German Award for Online Communication of the German PR magazine pressesprecher in the category “Internal Online Communication.”

    Additional awards for online communication

    BASF’s online communication also performed very well in various rankings: In July, the company’s corporate website www.basf.com came in first in the overall ranking of the Corporate Benchmark 2011, issued by the communication agency NetFederation in Cologne. Especially the Newsroom for journalists and the Investor Relations section ranked well and also came in first in the sub-categories “Media Relations” and “Investor Relations”. Every year, NetFederation composes the Corporate Benchmark in different disciplines of online communication within the 110 companies listed in the German stock indices DAX, MDAX and TecDAX.

    In April, the IR Global Rankings 2011 selected BASF’s Investor Relations website to be the best in Germany and BASF’s online report 2010 to be the best in Europe. The rankings for investor relations communication, issued by the consulting firm MZ Consult, are worldwide acknowledged because they are compiled by an independent committee of auditors, financial consultants, and investment bankers.

    About BASF

    BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com or in its Social Media Newsroom at newsroom.basf.com.

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