BASF Invites Customers to Engage in Dialogue at the Polyurethane Trade Fair UTECH

Top Quote Around 100 exhibitors will be showing their latest portfolios of the versatile special plastic polyurethane (PU) at UTECH, Europe’s most prestigious trade fair for the polyurethane industry, at Maastricht, Holland, from 17 to 19 April 2012. End Quote
  • (1888PressRelease) February 16, 2012 - As one of the leading PU companies BASF will be presenting its innovative and sustainable polyurethane solutions on a 300 square metre stand under the motto “We create chemistry” (Stand No. 1390).

    “We innovate to make our customers more successful – and we can demonstrate that really well at the UTECH,” said Dr. Uwe Hartwig, Senior Vice President BASF Polyurethanes Europe. “Due to the market situation, which is currently rather volatile, we will use the trade fair extensively as a forum for dialogue. We would like to invite all customers to use UTECH as an opportunity to engage in intensive discussion with us.” This is why the BASF stand at the trade fair has been given an additional upper floor with a dialogue and lounge area, reserved exclusively for discussion with customers. In addition, BASF has announced a world premiere for the UTECH. “We don’t want to give away the secret. Let’s just say it concerns an extraordinary design concept with forward-looking polyurethane material solutions,” said Hartwig.

    Tailor-made PU system solutions for our customers
    At the BASF stand a large selection of innovative and sustainable PU system solutions for a wide range of uses awaits the trade visitor. Modern and energy-efficient polyurethane solutions developed by BASF help the construction business and the automotive industry, for example, to save resources sustainably and show how cars can be made lighter, insulation material more efficient and refrigerators more economic.

    High quality intermediates to formulate polyurethane components
    For the manufacture of the especially versatile material PU BASF also offers an assortment of highly efficient catalysts, polyols, additives and solvents from its globally unique portfolio of chemical intermediates.

    Along with high supply reliability through backwards integration, and global expertise in the world of PU, the company provides local presence for its customers and extensive service. In addition, BASF gives support to the development of innovative products and processes.

    UTECH Conference
    Alongside the UTECH Conference BASF is represented by five technical contributions. Experts from research and development, as well as sales and marketing, will report on further developments in polyurethane systems, innovative technologies and new concepts. On the occasion of the 75th anniversary of polyurethane, Dr. Uwe Hartwig will give a presentation on the theme “75 Years of Market Innovation and Development with PU Systems”.

    About BASF Polyurethanes
    BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 38 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. The BASF brand “PU Solutions Elastogran” represents over 40 years of experience of the market and technology leadership for Polyurethane Systems in Europe.
    In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of poLyurethane basic products in all regions of the world.
    Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoes, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide. Further information is available on the internet at

    About BASF
    BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €63.9 billion in 2010 and had approximately 109 ,000 employees as of the end of 2010. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at or in the Social Media Newsroom at

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