ARDHANGINNI' - The Indian Wedding , destination & lifestyle show

Top Quote The Indian Wedding, Destination & Lifestyle Show, brings exhibitors from the enchanted bazaars of every corner of India, offering the ingredients of every grand Indian wedding. Ardhangini brings to Indian businesses a splendid opportunity to reach an audience craving for the authentic Indian-ness of their service, product or design that brings to life, their dream of an Indian wedding. End Quote
  • (1888PressRelease) May 13, 2011 - Ardhangini is the only exhibition that stays strictly Indian by only exhibiting authentic Indian products and services from genuine Indian producers. Ardhangini is the only festival to offer its attendees a uniquely original Indian experience.

    Celebrating India's art and originality of Indian artisans and designers as well as the warmth and richness of India's varied colors. Indian ethnic designer-wear, traditional jewellery, accessories, hospitality, décor, exotic destinations and wedding planning services from every part of India, along with the finer essentials like Henna artists, invitation designers will all come together in giving every visitor the choicest pick of India's rich, diverse, and often eclectic, traditions.

    Speaking on the occasion, Ms Cicilia Raj, Promoter of Ardhanginni- The Indian wedding, destination and lifestyle show, said, " Indian weddings as we know is a unique experience, these occasions are getting grandeur and pompous with a great blend of the Indian and Western styles of celebrations. With emerging trend of NRIs getting married in destinations like Rajasthan, Goa or the lovely beaches in Kerala, The wedding industry in India is rapidly growing at the rate of 9%, and is increasing in its size and splendor, the objective of putting together a show lies in introducing India as not only a preferable destination for such celebrations but also promoting unique products and services that are available in India, This show is an opportunity for any brand that aims at networking with Indians living in the UK, and opening doors for any future potential business within the UK community, while showcasing the very best of our talented treasure trove of Indian products."

    She further added, We aim at making this show an annual feature, reaching out to countries which have a strong Indian presence, our maiden event being held in London this July.
    Famous fashion designer Neeta Lulla adds, "This is a very exciting moment for our fraternity, as although some of us have had private shows in various countries in the past, it's the first time that such an opportunity has emerged, providing designers and brands a unique platform to showcase their latest collections in countries where there is a huge potential of buyers and immense interest in following the latest Indian trends and styles that exist. This show will definitely help in networking with not only potential buyers but also opening up future international business opportunities."

    Masaba Gupta, acclaimed fashion designer,and regular participant at the India Fashion week, is also one of the participants in the show. She said, "The difference between a good product and a successful brand lies in the right marketing of it, nowadays to survive in a often cluttered market it is essential to be different & position oneself globally, this show gives us this very opportunity."

    Amrapali, from Jaipur, is also one of our particapants, although they already have a store in London, they strongly believe that this show will give them also a huge exposure in building their brand globally and reaching out to more Londoners.

    To make this event successful, and reach out to the desired target audience in London, the marketing of the show is of great importance. The event is being managed and executed by a Delhi based company with a strong presence in London- Fourplay Events. Minal Bhatnagar, CEO, Fourplay Events added, " we are very excited about managing this show in London, to make the show more exciting, well attended, and reach out to a wider audience we have a very effective 2 month long marketing campaign in the UK, using a very comprehensive approach. We are also targeting the trade community based in the UK, to attend the show for any future business alliances that may take shape through this very promising and unique Indian experience."

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