Announcing The Official Launch Of Sun Tzu Art Of War Institute

Top Quote The Sun Tzu Art of War Institute (STI) is an independent, non-governmental International Think Tank based in Singapore with the mission to promote strategic thinking and leadership using Ancient Chinese strategies. End Quote
  • (1888PressRelease) July 01, 2010 - About Sun Tzu, (Chinese: 孫子)

    Sun Wu (simplified Chinese: 孙武; traditional Chinese: 孫武; pinyin: Sūn Wǔ), style name Changqing (長卿), better known as Sun Tzu[1] (simplified Chinese: 孙子;; pinyin: Sūn Zǐ; pronounced [swə́n tsɨ̀]), was an ancient Chinese military general and strategist and philosopher who is traditionally believed to have authored The Art of War, an influential ancient Chinese book on military strategy considered to be a prime example of Taoist thinking. Sun Tzu has had a significant impact on Chinese and Asian history and culture, both as an author of The Art of War and through legend. During the 19th and 20th centuries,

    Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning in the sense of working through an established list, but rather that it requires quick and appropriate responses to changing conditions. Planning works in a controlled environment, but in a changing environment, competing plans collide, creating unexpected situations.

    One of Sun Tzu most famous Quotes on Strategy:

    Sun Tzu's The Art of War grew in popularity and saw practical use in Western society, and his work has continued to influence both Asian and Western culture and politics.

    "Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate".

    Sun Tzu Art of War (Chinese: 孫子兵法)

    The Art of War is a Chinese military treatise that was written by Sun Tzu in the 6th century BC, during the spring and autumn period. Written more than 2500 years ago, Sun Tzu Art of War consists of a mere 5000 Chinese characters. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it is said to be the definitive work on military strategies and tactics of its time, and still one of the basic texts. The Art of War is one of the oldest and most successful books on military strategy. It has had an influence on Eastern military thinking, business tactics, and beyond.

    Since then, the Art of War became a classic for strategists throughout Chinese histories and therefore, it is deep rooted in Chinese thinking and culture. The Art of War has by now transcended military applications. The thinking in Art of War is applied in very, many different human endeavours: economics, business, politics, diplomacy, sports or wherever there is competition.

    Sun Tzu Art of War Institute

    Founded by Professor Foo Check Teck, Founding Editor-in-Chief, Chinese Management Studies, Emerald Publishers in 2006, Sun Tzu Art of War institute is an independent, non-governmental International Think Tank based in Singapore with the mission to promote strategic thinking and leadership using Timeless Chinese strategies in Singapore is now there to promote the leadership abilities and strategic thinking required for important decision making.

    This non-governmental International institute target to promote the strategic thinking by promoting the ancient Chinese strategies. Thus the age old written art of war strategies is being found useful in implementation of practical strategies. Being a premiere institute in Singapore, the institute aims at developing future business leaders through research-based business programs. The research-driven institute focuses on research and development of strategic thinking programmes, publications, conferences, leadership selection assessments, CEO coaching sessions and consultation for business strategies.

    Sun Tzu quoted:

    All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved". Few works managed to survive the test of time, but Sun Tzu Art of War survived 2,500 years. With a mere 5,000 words, Sun Tzu Art of War has survived the challenges of many strategy works globally to remain relevant in today's world. Citing from History Channel, the art of war work is now being found applicable in marketing, sports, politics etc. The military classics, when studied as modern management has gained recognition by global reknowned business leaders, such as Donald J Trump.

    To win a Hundred Battles in the business World

    For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.

    The business communities across the world can analyze the latest global development in the conferences and meetings, which are highly useful taking important business related decisions. Sun Tzu Art of War Institute continues to align itself in accordance to global developments.

    Programs and Workshops

    Sun Tzu Art of War Institute (STI) supports the research and adoption of ancient Chinese strategies by world leaders and business communities to promote business excellence, ideas interchange and economic cooperation. Towards this end, STI is continuously engaged in the research and implementation of strategic programmes, conferences, publications, CEO membership programmes which are market focused, well-researched and internationally recognized.

    The key objective of these courses is to help the students develop strategic thinking as a life skill, through the works in Sun Tzu Art of War. In the course, the students will learn the strategic principles and develop a strategic perspective in understanding events. They will cover strategic management using some of the great leaders and the student will learn how strategy is managed through case studies of internal politics and against enemies.

    Online Self Reflection programs

    Strategy is a Life Skill. Contrary to what many believe, strategy is not exclusively used by leaders of big organizations, but rather a necessity for everyone. Strategy is the mode to achieving the goal, which is analogical to being a map for reaching the destination. We apply strategy extensively in our daily life without realizing it.

    Program Approach

    The first step to developing a strategic mind is to build the foundation - understanding the principles or philosophies in strategic thinking. Sun Tzu Art of War is one of the longest surviving and also perhaps the most well-known work in strategy. The principles are embedded in all modern works on strategy.
    "Discover for yourself the Art of War principles and how they work universally; realize how your mind unconsciously applies strategy together with its relevance in today's context and how to apply them effectively.

    The Complete Art of War Series" is perhaps the most intensive and in-depth Art of War program. To be a strategist, one has to be acclimatized to strategic thinking, which is our aim: "Developing a strategic mind".

    Program Structure

    Sun Tzu Art of War Institute Strategist online program is structured into 3 progressive modules: Basic, Intermediate and Advance. Each module is interactive and they have been specially designed to stretch individual's potential and capacity in strategic thinking. The program is designed for self-learning but the participant needs to complete and pass two assignments before they can be awarded the certificate of participation. The 3 modules are

    1. Basic: Discovering of Mind
    2. Intermediate: Learning of Mind
    3. Advanced: Sharpening of Mind

    During the self-learning phase, we have specially trained moderators who will be facilitating additional learning activities which reinforce the learning objectives of the self-learning course and also promote interaction between participants. The participants can also clarify any doubts that they have with the moderators.

    Leadership Development Programs

    This unique suite of development programs are specifically design for the various key roles including CEOs, management, entrepreneur and youth and student leaders:
    Art of War CEO
    Art of War Leadership Development
    Art of War Venture.

    Program Benefit

    Upon completion of these courses, graduate will
    Develop a broad understanding of Sun Tzu Art of War
    Enhance the strategic analysis skill through the use of strategic principles.
    Understand strategic leadership through the minds of great strategic leaders
    Understand how to apply Sun Tzu principles in modern context

    In collaboration with Aventis School of Management, STI also offers a suite of Graduate Diploma programs tailored for the growing demand of Chinese Management Studies.

    Graduate Diploma in Chinese Management Studies
    Graduate Diploma in Chinese Strategic Thinking

    To know more about Sun Tzu and Sun Tzu Art of War, please visit Sun Tzu Art of institute at

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Contact Information
  • Frankie Thong
  • Sun Tzu Art Of War Institute
  • Sun Tzu Art of War Institute Aventis Strategic Leadership Centre 100 Orchard Road #04-100 Concorde H
  • Sun Tzu Art of War Institute Aventis Strategic Leadership Centre 100 Orchard Road #04-100 Concorde H
  • 238840
  • Voice: (65) 6720 3333
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