Andrew Ettinger Joins Doremus As Director Of Digital Planning And Buying

Top Quote Will work closely with agency's digital strategy group and will report directly to Chris Philip, Doremus' Chief Experience Officer. End Quote
  • (1888PressRelease) September 30, 2011 - Doremus New York, part of the award-winning Doremus global business communications network, has hired Andrew Ettinger (39) to head its digital planning and buying group within the agency. He will work closely with the Doremus digital strategy group to create fully integrated digital programs that more closely align the agency's paid and non-paid internet efforts.

    Mr. Ettinger was most recently Vice President, Interactive Media for RJ Palmer Media, New York. During his four years there, he developed digital programs for clients such as PING golf, Osram Sylvania, Perdue Farms, Bantam Dell and Sage Software, implementing search, display, rich media, pre-roll, mobile and social media into their campaigns.

    Previously, he was Associate Media Director for Earthquake Media, New York, and held a similar position at MediaVest, New York and at Universal McCann, New York.

    In his new role, he reports directly to Chris Philip, Doremus' Chief Experience Officer who said, "Andrew not only brings a background in both traditional and digital media, he has also created programs for high profile consumer and B2B brands. It's great to have him on the Doremus team."

    Mr. Ettinger is a graduate of Cornell University, and has written articles for MediaPost publications Media magazine, OMMA and iMedia Connection.

    About Doremus
    Doremus is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

    Doremus is a part of the Omnicom Group Inc. (NYSE:OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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