America's first healthy snack cake is going beyond gluten free

Top Quote The Smartcake™ is a gluten free, 38 calorie snack cake that is being released by the Smart Baking Company on April 18th 2016. The Smartcake is America's first cake that may be called "healthy" according to FDA standards. End Quote
  • Orlando, FL (1888PressRelease) April 18, 2016 - Consumers are swimming in an ocean of gluten free products. From gluten free breads to even gluten free call outs on products like salt, black pepper and fruit.

    Without a doubt gluten free products are now part of consumers daily diet. But a third of Americans think that a gluten free diet is automatically a healthy diet. Analyzing gluten free products, it shows that gluten free products tend to have mores sugars, more calories and more fat than their gluten laden counterparts, according to a review of studies in the Journal of Medicinal Food. That review exposes that a gluten-free diet "seems to increase the risk of overweight or obesity."

    The Smart Baking Company, a small food manufacturer in central Florida seems to have broken the code to this increasing obesity problem and offers a solution in the form of….CAKE.

    Smart Baking Company's, SmartCAKE™, the healthy cake is America's first healthy snack cake according to the "healthy" claim requirements set out by the FDA for consumer goods. This truly is the first of its kind in the history of cake and is making heads spin on every consumer show the company is involved with, says Dave Heuvel VP of Marketing and Sales.

    The SmartCAKE™ is not only gluten free. It goes beyond gluten free; according to Harvey Heuvel, president of Smart Baking.

    The SmartCAKE™ does show some amazing call outs on the packaging; and claims the following key benefits:
    - Starch free and sugar free, which makes the product net zero carb
    - 5 grams of fiber and 4 grams of protein for each cake weighing 30 grams.
    - 38 calories per cake

    The SmartCAKE™ seems to caters to consumers that want to eat gluten free. But the SmartCAKE™ also caters to consumers that are watching their diet and are counting calories or carbohydrates. So besides being a tasty product, the SmartCAKE™ offers exciting benefits that did not exist before: Think about it; consumers on a weight loss plan avoid everything cake related. Cake equals fat equals calories equals weight gain.
    Now with the SmartCAKE™ you can have your cake and eat it too as it does not spike blood sugars in the body thus inhibits insulin secretion thus does not contribute any significant weight gain.

    "We make "fun-food" part of a healthy life style" says Harvey Heuvel, CEO of Smart Baking Company. "We want to offer consumers what they want, when they want it, but without the guilt. So here comes the challenge; it took us 7 years to master the recipe of these products to consistently offer exceptionally healthy, exceptionally clean and exceptionally tasty SmartCAKES™."

    The SmartCAKE™ comes in three flavors. Cinnamon, Chocolate and Coconut. "We have more flavors coming out in the latter part of 2016, like almond, amaretto, key lime and orange cream" according to Val Heuvel, the chief executive brain behind the recipe.

    The texture of the cakes can be best described as very moist, fluffy, light and bold in flavor. They come wrapped in an aluminum foil wrapper, 2 cakes per wrapper and are displayed 8 wrappers in their own shipper box. This makes the product a great grab and go product for consumers on the run and are looking for a great healthy snack for on the road or in a lunch box.

    With only 38 calories, and free from sugars and starches the SmartCAKE™ makes an excellent late night snack as well and satisfies that sweet craving after dinner.

    Consumers looking to add more fibers or protein to their diet will be excited to find out that they can eat Smartcake and at the same time fuel their bodies with clean quality fibers and proteins that are so important for a healthy diet.

    Smart Baking Company is launching the SmartCAKE™ line on April 18th 2016. The Smartcake™ will be available at on the company's website and in various health food stores across the south east.

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