Altimeter Group To Present Customer Engagement Management System Research During American Marketing Association Webinar

Top Quote Conduit Included in List of Most Effective Tools for Customer Engagement. End Quote
  • (1888PressRelease) January 19, 2011 - San Mateo, Calif. - The American Marketing Association (AMA) and Conduit®, powering apps for its network of over 260,000 web publishers and their 200 million users, announced today that they will host a free webinar on the topic of customer engagement management systems on Tuesday, February 1, 2011, at 1:00 pm ET. Alan Webber, Principal Analyst at Altimeter Group will discuss customer engagement, including some of the most recent trends and how different types of applications and platforms are taking a larger role in customer engagement.

    The presentation will cover the definition of customer engagement, what customers are looking for from companies, how technologies and platform can help with engagement, and what companies should consider in selecting a customer engagement management system.

    Who: Alan Webber, Principal Analyst, Altimeter Group, author of the blog "Ronin Research"

    What: Improving Interaction Outcomes with Customer Engagement Management Systems

    When: Tuesday, February 1, 2011, 1:00 PM ET
    Where to register:
    Live highlights and post-event discussion will be available on Twitter at ( @ ) conduit dot The hashtag for the event is #engagecustomer dot For more information about Conduit, please visit www dot conduit dot com dot

    About Conduit

    Conduit® powers apps for over 260,000 web publishers and their 200 million users - the largest network of its kind in the world. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create apps using their own brand and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace and engage users constantly beyond the boundaries of their website.

    The patented Conduit Platform is enabling global brands to market themselves online, including the Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, the National Hockey League, Travelocity, and TechCrunch, as well as hundreds of thousands of small and medium-sized organizations in more than 120 countries. Conduit-powered apps are compatible with all leading operating systems and Internet browsers including Internet Explorer, Firefox, Safari, and Google Chrome. To Conduit Your Site, visit

    Press Contact:
    Melissa Myers
    Marketing/PR Associate
    Direct: +1.650.340.1550 begin_of_the_skype_highlighting              +1.650.340.1550      end_of_the_skype_highlighting #136
    Melissa ( @ ) conduit dot com

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