Alight Analytics Announces New Client: Wilsons Leather

Top Quote A leading specialty retailer of quality accessories and outwear, Wilsons Leather, has chosen Alight Analytics to provide its website measurement and marketing analytics services. End Quote
  • Kansas City, MO-KS (1888PressRelease) September 14, 2013 - Wilsons Leather has chosen Alight Analytics, a leading marketing analytics firm based in Kansas City, to provide website measurement and marketing analytics services. Alight Analytics will deploy a custom designed holistic ecommerce analytics program that will deliver an end-to-end view of marketing performance and facilitate data-driven decisions.

    Alight Analytics will also provide Wilsons Leather with its turn-key Focus Point Enterprise Reporting Solution which combines full-service data management and a custom reporting dashboard to complement website analytics services. This will then be the foundation to store, integrate, and deliver actionable insight and intelligence through dashboards created and managed by an Alight Analytics team.

    "Alight Analytics is proud to be working with Wilsons Leather," said Michelle Jacobs, co-founder of Alight Analytics. "Our deep experience with the MarketLive ecommerce platform and our team of top-notch data analysts will provide a powerful combination for Wilsons Leather."

    About Alight Analytics:
    Alight Analytics (, the premier, independent marketing analytics firm, offers industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients' offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight's team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization.

    About Wilsons Leather:
    Wilsons Leather is a leading specialty retailer of quality accessories and outerwear. Currently operating under two formats, they offer fashion and value through an assortment of designer brands and special purchases for both men and women. Categories include outerwear and accessories such as handbags, briefcases, and travel items. Their ecommerce site offers an extension of their store experience and is intended to increase brand awareness. Purchased in 2008 by G-III Apparel Group, Ltd., Wilsons Leather is now under the AM Retail Group Inc. umbrella and operates over 140 Wilsons Leather stores throughout the United States. AM Retail Group, Inc. is a wholly owned subsidiary of G-III Apparel Group, Ltd. (NASDAQ:GIII), which operates multiple retail concepts including Wilsons Leather stores, Andrew Marc outlet stores and Calvin Klein Performance stores.

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