Actiance to Advise Insurance Executives on Social Media Marketing Strategies

Top Quote Company to speak at BDI's Insurance Social Communications Leadership Forum. End Quote
  • (1888PressRelease) December 15, 2012 - BELMONT, Calif. - Actiance, helping organizations benefit from new forms of communications and collaboration, announced the company's social media experts will participate in a presentation on how an organization can achieve social media success across every business unit. Hosted by the Business Development Institute, The Insurance Social Communications Leadership Forum will discuss how to integrate social media with marketing programs, highlight case studies on how insurers create and execute content strategies, and outline how organizations can overcome compliance and legal challenges posed by social communications.

    Actiance Social Media and Compliance Specialist Joanna Belbey and Subject Matter Expert - Social Media, Victor Gaxiola will provide a best practice approach for getting every stakeholder on-board with social media activities and results.
    Belbey is a recognized expert on social media and compliance in the financial services sector. She previously served as a Financial Industry Regulatory Authority (FINRA) educator and as co-founder of BGK Group, and has nearly two decades of marketing, education and training experience.

    Gaxiola, a former financial services advisor, owned Red 7 Marketing a social media consultancy focused on the financial services industry, works with Actiance's financial services clients on best practice approaches for social business and collaboration strategies.

    "Every function of a business, from HR to marketing to IT to legal, has a different expectation from social media communications. The challenge faced by many in today's social business paradigm is getting all areas of a business involved in order to move forward effectively with social while achieving necessary results. We've found what works, and conversely what doesn't, and will help attendees understand the nuances of a successful program," said Gaxiola.

    What: I can't do it alone: How to engage all the stakeholders for social to achieve success

    Where: New York University midtown campus at Bryant Park

    When: Wednesday, December 19, 2012, 10:20am - 10:40am ET
    For more information on Actiance or its products, please visit Actiance is on Twitter at: To read the company's blog, please visit:

    About Actiance
    ActianceŽ is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash the social enterprise.

    The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and (CRM).

    Actiance headquarters are in Belmont, California. For more information, visit or call 1-888-349-3223.

    PR Contact Information:
    Austin Edgington
    Actiance, Inc.
    650 245-0166 (mobile)
    aedgington ( @ ) actiance dot com

    Catherine Koo or Amy Robinson
    LEWIS PR for Actiance
    actiance ( @ ) lewispr dot com

    EMEA & APAC Press Contact:
    Sara Claridge
    Marylebone Media Relations
    sara ( @ ) marylebone dot
    +44 (0) 20 8133 5572
    +44 (0) 7968 626838 (mobile)

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