A major change in photo equipment distribution in Australia has been announced

Top Quote Maxwell International Australia, distributors for Lowepro, Joby, Tamron, Velbon, Lexar and a number of other brands, is to close at the end of April. From then TNS Distribution will become the Australian distributor for Lowepro and JOBY. End Quote
  • (1888PressRelease) April 02, 2016 - Sydney - Maxwell International Australia, distributors for Lowepro, Joby, Tamron, Velbon, Lexar and a number of other brands, is to close at the end of April. Jeff Colton, CEO of DayMen and Director of Maxwell International, a wholly-owned DayMen subsidiary, stated that DayMen, owners of the Lowepro and JOBY brands, has corporately decided to concentrate on brand development and design. In Australia, that will mean an end to distribution through DayMen's own subsidiary, Maxwell. From May 2nd, distribution will be through an exclusive national distributor.

    Mr Colton emphasised that the Australian business had operated since it was formed in 2006 as a continuously profitable operating entity.

    Mr Colton announced that from May 2nd an existing strong distribution partner headquartered in Europe, TNS Distribution, would become the Australian distributor for Lowepro and JOBY. TNS Connect, the Australian TNS company, is a leading distributor to Consumer Electronics retailers across the country, as well as many major photographic groups.

    Following discussions with some of Maxwell's other supplier principals, Tamron lenses will also shift to TNS. Discussions with Maxwell's other suppliers are currently under way to ensure continuity of supply, of which further details are expected in coming days.

    Mr Colton, who is visiting Australia this week, made the announcement to all Maxwell staff on Thursday morning, 31st March. Further details will be released over the next two weeks.

    TNS Founders, John McHugh & Ivan Eustace said from the company's Irish headquarters, "We have partnered with DayMen for a number of years now in the supply of JOBY products to the global retail network.

    "We are very excited to be able to expand our involvement in Australia in a market where Lowepro has been the leading imaging industry bag supplier for more than two decades. It's also exciting to be part of the growth of JOBY from its photographic roots to the Action camera, mobility and sporting technology market. We are delighted that Tamron has also agreed to our appointment, based on our strong commitment to a new photographic operation and their impressive technology strengths.

    "Following the DayMen announcement to the Maxwell staff, TNS looks forward to meeting with many of the Maxwell team members in coming days and hopes to announce staff transfers for many employees," said Ivan Eustace.

    The Maxwell name has been part of photographic distribution in Australia since 1969. It has changed corporate entities several times, and has represented many of the leading brands of camera and photo accessory in its 47-Year history.

    Since its inception in 1981, DayMen has enjoyed an exceptional reputation in the photographic and consumer electronics industry globally as an innovative designer, marketer, and distributor of high quality imaging products and accessories from Lowepro® and JOBY®, and other leading third party brands. Lowepro and JOBY are sold in over 100 countries throughout the world.

    TNS Connect
    TNS Distribution Australia (trading as TNS Connect) is a market maker and continues to build a reputation for customer service and outstanding innovative products. TNS prides itself on its First to Market approach and the combined experience of over 40 years in the Australian and International
    consumer electronics industry.

    Issued jointly by DayMen Acquisition LLC, Maxwell International Australia, and TNS Connect Australia.

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