30-Cinco Years and the Fiesta Keeps Going Strong at On The Border Mexican Grill & Cantina(R)

Top Quote Iconic Tex-Mex Restaurant Brand Celebrates 35th Birthday with Multiple Specials Throughout October. End Quote
  • Dallas, TX (1888PressRelease) October 13, 2017 - In October of 1982, three friends in Dallas, Texas opened the first On The Border® restaurant - a vibrant destination for authentic Mexican cuisine, fun with friends, and (of course) great margaritas and tequila. Fast forward to today, and the friendly neighborhood restaurant is now the world’s largest Mexican casual dining brand and shows no signs of slowing down. In fact, rather than thinking of it as a 35th birthday, OTB says they’re turning “30-Cinco” in the same fiesta-loving spirit that’s guided them since the beginning.

    “Authentic enjoyment never gets old at On The Border,” said Ashley Zickefoose, Chief Marketing Officer for the brand. “We’re celebrating 30-Cinco years of bringing people their favorite Mexican food and Margarita experiences made possible by a commitment to quality and genuine hospitality that has been in our restaurants from the beginning. It’s going to be our best birthday yet.”

    In honor of the landmark anniversary, On The Border is offering a variety of specials throughout the entire month of October – with a big-time birthday bash planned in restaurants on Thursday, October 26th.
    - The Birthday ‘Rita – available 10/1 through 10/31, The OTB Birthday ‘Rita is a festive limited-time only margarita made with Altos tequila, Grand Marnier, triple sec, fresh citrus sweet & sour, and a multicolored birthday sprinkle rim.
    - The Birthday Fajita Bundle for Two – priced at $19.82 and available 10/16 through 10/26, this sizeable two-person meal deal features a bowl of Queso, two lunch-sized portions of Chicken Fajitas, and a full order of Sopapillas for dessert.
    - Birthday Drink Specials – on 10/26 – On The Border offers $1.82 House Margaritas all day, along with 82-cent house tequila meltdowns that can be added to any margarita order.

    “We’re going to be partying all month long – and we want all our friends and fans to join in the festivities,” said Zickefoose. “This is one of our biggest fiestas of the year, and you definitely don’t want to miss it.”

    All offers are available for dine-in only at all participating locations in the continental U.S. only, while supplies last. Must be 21 or older to drink alcoholic beverages. Please drink responsibly. Fajita bundle deal is valid only on chicken fajitas – no substitutions – and is not valid on primo queso. All offers valid only on designated dates. Not valid where prohibited by law.

    About On The Border
    On The Border Mexican Grill & Cantina is the world's largest Mexican casual dining brand, offering an extensive menu of great-tasting, classic and contemporary Mexican food, like sizzling mesquite-grilled fajitas, and Margaritas as big and bold as the border itself. On The Border is owned by Border Holdings, LLC, with 157 restaurants in 32 states, Puerto Rico and Asia. Follow and 'like' On The Border on Facebook at www.facebook.com/OnTheBorderMexicanGrillandCantina, and ( @ ) OnTheBorder on Twitter. For more information, visit www.ontheborder.com.

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