Zovi.com awards Business to Bang In The Middle

Top Quote Zovi.com has appointed Bang in the Middle as its creative agency to handle their mainline creative communication. End Quote
  • (1888PressRelease) March 14, 2015 - Gurgaon : Zovi.com, an online fashion portal offers fashionable garments and shoes for both men and women. Zovi.com aims to expand its offerings and geographical spread by creating new campaigns across mediums. The decision to assign its creative duties to Bang In The Middle was taken after an extensive review of its plans.

    Bang In The Middle (http://www.banginthemiddle.com) is led by industry stalwarts, Prathap Suthan and Naresh Gupta. This new-age advertising agency was conceived with the view to offer expertise in brand advisory, social media, communication design and advertising to both Indian and global corporations. After Gurgaon, it has successfully established its presence in Kolkata, Kochi, Trivandrum, New York and Chicago.

    It handles creative duties for Jabong, Dulux, Diva'ni, Vimal, Veen, Zee News, Delhi Airport, Tupperware, Oxolloxo, Dynel Lights, Future Brands, Bloomsbury's cafe, Pacific Enterprise, Honeybee wax and Bhima Boutique among other brands.

    To make the brand cooler and more desirable in an ever expanding e-commerce landscape, Zovi.com has aggressive plans to stand out among its competitors.

    Manish Chopra, CEO of Zovi.com, said, "We are on a new growth curve and needed a partner who is hungry, willing to experiment and work inventively to create following for the brand. We found that in ample measure in Bang In The Middle."

    Naresh Gupta, Managing Partner and CSO, Bang In The Middle, said, "Zovi.com is a terrific brand, early to move into the fashion space and today is well placed to ride the new wave that the country is witnessing. Zovi has given us a very challenging mandate and we are delighted to be on board."

    About Bang In The Middle
    Bang In The Middle (http://www.banginthemiddle.com) is a new age advertising agency, that straddles both digital and mainline communication. They are based in Gurgaon, India with multiple international offices. The agency takes Indian brands to the world, and opens Indian markets to global brands.

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