Zee News paints India green today with 60 lakhs trees

Top Quote "My Earth My Duty" - the nation's biggest and most widespread plantation campaign initiated by Zee News. End Quote
  • (1888PressRelease) August 26, 2010 - Zee News, which launched its celebrated nationwide campaign "My Earth My Duty" on June 5th 2010, is all set to paint India green today on 25th August 2010 by planting more than 60 lakh trees. Over 1 crore youth volunteers from various schools/colleges/villages/cities, covering the length and breadth of the country from Shimla to Chennai will lend their hand in this noble venture.

    Spread over a period of two months, the campaign has successfully reached out to millions of Indians and has thus helped in creating awareness about climate change, showing how they can contribute to fighting it by making simple choices in their daily lives.

    Today a nationwide Earth Festival is being celebrated, which is actually India's biggest plantation drive, for which Zee News has joined hands with NYKS, NCC, NSS, ETF & CRPF and other organizations. The campaign involves more than 1 crore youth volunteers in planting saplings across the country. Also, through 360 degree communication, we will urge every individual to participate in this drive and become green citizens.

    In fact the logo of My Earth My Duty campaign, which encapsulates mother Earth with a green cover, is aimed at reminding every individual about his pending duty towards the planet, for the sake of our future generations.

    Zee News has also joined hands with various N.G.O's and credible corporate houses to spread the message of change. The campaign is being promoted extensively across all channels.

    My Earth My Duty is a Zee News attempt to inspire, make aware & motivate everybody to do their bit to save our planet. The channel will constantly address the impending threat of global warming that could endanger the existence of millions of people around the world.

    In more than 54 cities and 350 villages today, there would be a tree plantation drive, thus making it the country's largest ever plantation drive in a single day.

    The campaign has been drawn up as an innovative one from all conceivable aspects and has been designed in such a way that it reaches a sizeable population effectively. Many of the interactive sessions and collaborative activities related to the campaign are being run on the channel, which in turn will encourage people to interact with us through new media instruments including SMS, e-mails, website etc.

    Zee News requests all Esselites to pledge to plant a tree to secure our future. You can join the movement at www.zeenews.com/myearth

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