XINGtea Chooses Metzger Associates To Brew Up A Brand New Website

Top Quote Local Firm Launches New Website For All-natural Beverage Maker. End Quote
  • Boulder, CO (1888PressRelease) November 12, 2010 - Metzger Associates has launched a new website for XINGtea, the Denver-based maker of all-natural, preservative-free healthy iced tea beverages, at

    "More consumers are interested in what they're eating and drinking and aren't willing to skimp on nutrition or good taste. They are actively choosing products like XINGtea that are equally as uncompromising," said John Metzger, founder and CEO of Metzger Associates. "Through our unique ability to evaluate a company's needs across both traditional and social communications strategies and tactics, we will help XINGtea engage brand fans and introduce their product to new markets as their distribution expands."

    About Metzger Associates
    From creating the world's first websites to implementing today's most sophisticated social media programs, Metzger Associates has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed start-ups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder, and now celebrating its 20th year, Metzger Associates has offices in San Jose, Las Vegas and Kansas City. For more information, please visit

    About Xingtea
    XINGtea (pronounced "zing tea") was developed by beverage experts Tom and Scott LeBon who believed consumers would embrace a ready-to-drink iced tea product that was all-natural, sweetened with honey and pure cane sugar and which used only the finest green teas, with just a hint of black tea for flavor. The LeBon brothers, along with investor Tom Carney, the founder of Pizza Hut, launched XINGtea in Denver in 2007. Now in 14 flavors, XINGtea is available in 23.5 cans in select markets throughout the U.S. and is rapidly expanding markets and availability. For more information, please visit

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