WVU Students Name Bob Bentz's Mobile Marketing Class as Favorite at Reed School of Media

Top Quote Bob Bentz's Mobile Marketing class, IMC-629, has been named the favorite class by students at West Virginia University's Reed School of Media. End Quote
  • (1888PressRelease) November 02, 2022 - Morgantown, WV - Mobile marketing was selected as the favorite class at West Virginia University's Reed School of Media for 2022.

    The annual competition features 32 in-person and online courses at the University. Students vote via Instagram and Twitter in a March Madness style bracket format to determine the winner. Mobile Marketing had to defeat five other courses on its way to the championship bracket.

    "It is a great honor to be chosen as the favorite class at WVU's Reed School of Media," said adjunct instructor Bob Bentz who wrote the curriculum for the class and teaches it four times per year. "Half of the credit needs to go to the co-instructor Amy Allyson Teller who fixes all of my errors and teaches the second class in Mobile Marketing."

    The book used for the class, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, was also written by Bentz. He plans on writing a second edition of the book which will be available in 2023.

    Bob Bentz

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