World of Beer Brings Craft Beer Culture To Destiny USA

Top Quote World of Beer set to open location in renowned six-story super-regional shopping center. End Quote
  • (1888PressRelease) May 21, 2013 - Syracuse, NY - World of Beer (WOB), a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, announced today its new location on Destiny USA's third level. The popular craft beer tavern will be located adjacent to Pole Position Raceway.

    "The World of Beer culture is all about being part of the neighborhood, surrounding yourself with good people in a comfortable, upbeat setting," said Paul Avery, CEO of World of Beer Franchising, Inc. "The extensive selection of craft brews makes us stand out along with the live entertainment we bring in-house to enhance the experience."

    The 'WOB Culture' is unlike any other. The specially-trained staff completes an extensive, two-week beer school, and will be on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

    World of Beer brings national and local entertainment acts in for performances on a regular basis. Current featured artists include Ingram Hill, Eric Lindell and Chris Nathan.

    "We are thrilled to bring World of Beer on board to our third level," David Aitken of Destiny USA stated. "The variety of concepts that we currently have available makes the third level and appealing destination for people of all ages."

    In preparation for the Destiny USA opening, World of Beer is asking that Apple and Android smart phone users download the WOB App. This will help users to find their favorite beers, view upcoming events and more. It's the WOB Culture "in the palm of your hand."

    World of Beer currently operates 41 locations throughout the United States with a recent opening in Gainesville, FL and nine additional locations slated for opening in 2013. Its location in Syracuse, NY will be World of Beer's first in New York, and the Northeastern US.

    World of Beer is projected to open later this year.

    Destiny USA is a 2.4 million square foot tourist destination in Syracuse, NY that includes a strong mix of luxury outlet tenants, restaurants and entertainment. New brands are continuing to open to create a unique and dynamic consumer shopping experience. A stunning three-story glass atrium provides perfect weather year round. Oxford Economics has projected an annual visitation rate of over 29 million visitors from throughout the U.S. and Canada. Destiny USA is expected to be the second most visited shopping center in the country, according to Travel and Leisure magazine. It is the largest LEED® Gold certified retail commercial building in the world.

    World of Beer is a truly uncommon establishment where the experience is as essential as the product. At World of Beer, having the most extensive beer selection is not enough. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. Visit

    Media Contact: David Aitken, 315.422.7000

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