World Kitchen Launches Corelle Light
Bake, Serve, Store and Carry. All in one dish.
- (1888PressRelease) July 09, 2010 - World Kitchen LLC, a global leader in the kitchenware industry launched Corelle Light Casseroles in India.
Corelle Light is an extension of the popular dinnerware brand, Corelle. The new range offers customers a chance to bake, microwave, steam, store and even carry their food conveniently in the same dish. Each dish comes with a seal-tight plastic lid to keep food fresh at home and carry it around. It is an ideal solution for picnics and potlucks.
"Corelle Light is ideal for the Indian consumer. With changing lifestyles where potlucks are gaining popularity, Corelle Light is the dish that will make baking, storing and transporting a whole lot easier," says Mr. Rajesh Mishra, Country Head of World Kitchen.
Most bakewares are heavy and difficult to manage but the R & D at Corelle, have taken the consumer into consideration and created a product that is 50 percent lighter than ceramic bakeware available in the market. Corelle Light is designed using a revolutionary material called Vitrelle which is a unique composition of a durable three-layer sandwich glass construction. This makes it break and chip resistant, dishwasher, microwave oven safe.
"We at World Kitchen strive to make our consumers experience in the kitchen as stress-free as possible." adds Mr. Mishra.
Corelle Light is available in 3 attractive fade resistant patterns - Winter Frost White, Country Cottage & Spiral. The range is available in four sizes - 1.4L or 2.35L Square Casserole, and 2.85L or 1.9L Oblong Dish, each with plastic covers. The price starts from Rs 1095.
As part of the launch promotion, World Kitchen is offering customers a stylish canvas carry bag in attractive colors of green and blue as well as a discount on the MRP.
Corelle Light is available in all leading crockery stores and national retail chains.
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