Weller Closes $3 Million Funding Round Led By Brand Foundry Ventures

Top Quote Weller’s Innovative Products Expand to New Markets in Growing CBD Food and Beverage Category. End Quote
  • Boulder, CO (1888PressRelease) July 22, 2019 - Weller, maker of CBD-infused food and beverage products, announced today the closing of a $3 million series seed one funding round led by Brand Foundry Ventures, a leading venture capital firm that invests in innovation-driven brands. The most recent round of funding will fuel increased sales and marketing efforts, as well as assist in scaling production to help meet the high demand for Weller products.

    In addition to investment from Brand Foundry Ventures, Weller also received funding from LivWell Ventures, Great Oak Ventures, CanopyBoulder, and 7Thirty Capital, along with personal investments from Justin Gold, Founder of Justin’s, and Bill Weiland, CEO and Founder of Presence Marketing.

    “This is an exciting moment in the brand’s history, and we are fortunate to be working with key partners that are aligned with Weller’s values,” said Matt Oscamou, Co-Founder of Weller. “By partnering with Brand Foundry Ventures and our additional investors, we look forward to accelerating our growth across the nation as the interest and opportunity for CBD products continues to rise.”

    "Finding partners who are committed to our vision of convenient, delicious CBD products with uncompromising standards will ensure that quality still has a place in this explosive and emerging category," said John Simmons, Co-Founder of Weller. “We’re rapidly expanding distribution and look forward to accelerating our growth with Brand Foundry Ventures and our additional investors. Our national retail footprint has increased to over 1000 stores; we’re seeing a huge wave of interest from retailers across all channels of trade. Our whole team is incredibly inspired to reach consumers across the nation who are curious about CBD-based products as a way to better their minds and bodies.”

    As a defining brand within CBD food and beverage, Weller has experienced rapid growth across online and retail channels since its launch in 2018. Weller quickly emerged as one of CBD’s first-wave, most go-to and trusted brands through its unique combination of craveable products, clean lineage, and transparent third-party testing.

    "Weller saw an opportunity to address modern consumers preferences from a product, convenience, and brand voice perspective. said Andrew Mitchell, General Partner of Brand Foundry Ventures. “Our decision to invest in Weller stemmed from our confidence that Weller's brand proposition was highly innovative and would be a huge game-changer for all consumers.", said Mitchell. "Our team at Brand Foundry saw an opportunity to lead a new, multi-billion dollar, CBD category and thought that the straightforward and relatable brand voice would resonate well with potential customers, which it has."

    “We looked at over 80 companies in this space and really wanted to find a brand that was approachable to the everyday consumer, built by a seasoned team with uncompromising standards of quality from seed to packaging,” said Bryan Bulte, Managing Partner of LivWell Ventures. “We saw a lot of tinctures and a few brands that were doing some interesting things, but fell a little short on either taste, format, or quality,” said Bulte. “Weller stood out to us as a true platform of delicious, grab and go CBD products, and judging by the early sell-through the consumer agrees.”

    Co-founded by Natural Food Industry veterans with decades of experience, Weller products are not only flavorful and functional, but they are innovative—offering CBD Coconut Bites and debuting CBD Sparkling Water and CBD Drink Mix in 2019. A focus on consumer-friendly products makes wellness an easier lift than ever for consumers in pursuit of plussing up their health and mindset. The result is an excited fan base that is actively engaged in the brighter and simpler impact that Weller products have on their daily living.

    Weller products are currently available across 25 states at natural and convenient retailers such as Wegman’s, Lucky’s, Sprouts, Fairway Markets, Weis Markets, Lassen’s, Modern Market and can also be purchased online through Amazon.com and the brand website. For more information on how Weller products are providing wellness on-demand, visit www.welleryou.com.

    About Weller
    Weller, maker of CBD-infused food and beverage products, is here to provide wellness on-demand by delivering the positive benefits of CBD through tasty, trusted, and ready-when-you-are products. With its commitment to using the highest-quality ingredients and CBD from broad-spectrum hemp extract, its products are naturally formulated to reduce anxiety, stress, and clear the way for the most optimized version of yourself. Craveable snacks and drinks are just the start—Weller is always consistent and reliable by way of its trusted source of Colorado-grown CBD, clean extraction methods, proprietary infusion process, clean lineage, and third-party testing. For more information, please visit www.welleryou.com.

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