WelcomeMat Services Has Arrived in Wilmington With a Specialized Program to Help Local Businesses

Top Quote Gifts Certificates Programmed With Proprietary Bar Code Software Enable Businesses to Pinpoint Target New Residents Moving into the Area. End Quote
  • (1888PressRelease) April 06, 2011 - Atlanta, GA - WelcomeMat Services, a company which specializes in providing targeted new customer prospects to small home businesses, professional service companies, food and beverage establishments and local attractions has arrived in the Wilmington market.

    Headquartered in Atlanta, GA, WelcomeMat Services, Inc. is a cutting-edge loyalty marketing firm currently operating in multiple markets across the South, including: Charlotte (NC), Charleston, Columbia, Greenville, Hilton Head Island (SC), Atlanta (GA). The firm is currently planning for rapid expansion, offering franchises in many areas nationwide. Founded eight years ago by a team of experienced print software developers, the firm provides its unique services to both local and nationally-branded companies.

    "Our key to success has been due in large part because we've focused on servicing geographic areas where research shows significant in-bound growth potential and transferring of addresses," said Brian Mattingly, the firm's president. "Our studies show Wilmington and the surrounding area to be an ideal location over the next decade for our company because there is a high rate of newcomers arriving into the area centered around its retirement potential along with an active military component and the hospitality industry."

    Mattingly explains that WelcomeMat Services is essentially a highly specialized "greeting gift-certificate package" service which sends "high quality certificates" to individuals whenever there is an address change. "Every package contains exclusive gift certificates which welcome the new resident" said Mattingly.

    Mattingly said his firm specializes in targeting newcomers because research shows new residents to an area are a highly receptive audience, and more likely to spend more in their first year at a new address than others typically spend in four to five years. "We've also discovered that once a new resident establishes a relationship with a business he is likely to remain loyal to that business as long as there is satisfaction with the service or products received" said Mattingly. "This means our initial gift certificates generally turn into long-term relationships with customers."

    WelcomeMat Services is the first and only cooperative mail service in the USA to employ proprietary technology that allows this kind of new resident information to be bar-coded into every gift certificate. Participating businesses receive free customized tracking and information reports regarding responses to their specific offers. Every certificate that is redeemed provides the business with address and other individualized information which can be loaded into his own data base and followed up. The Company also offers upgrades to their loyalty marketing program. Their BounceBack is an additional mail-out piece to new residents who responded to the initial Welcomemat Gift Certificate, and The Company plans to announce an additional loyalty program upgrade this summer.

    In addition to the bar code technology, what sets WelcomeMat Services apart from other direct mail coupons is the sophisticated personalized design of each certificate and the exclusivity that each participating businesses receives.

    "We offer businesses category exclusivity" said Mattingly. "We have the ability to limit to one-of-a-kind in each zip code," he said -"for example only one Mexican restaurant, or one veterinarian or one dry cleaners. In several of our zip codes there is a wait list to get into our monthly mailings."

    For more information about WelcomeMat Services, or Welcomemat Franchising, visit: http://www.welcomematservices.com, http://www.welcomematfranchising.com, or call 404-841-2226.

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