Website Redesign Puts Traffic Safety Products in Easy Reach

Top Quote SC Supply's website redesign improves product navigation; traffic construction signs, traffic cones, barricades easier to compare and specify; saves project managers time and money. End Quote
  • (1888PressRelease) October 10, 2012 - SC Supply Company, a certified woman owned business based in South Bend, Indiana, today announced the opening of their newly redesigned website. The company serves the road construction industry domestically and worldwide with the largest selection of traffic safety products including traffic cones, road construction signs and barricades.

    Susan Caldwell, the company's founder and president said, "We know the project managers and engineers who specify traffic safety products take that responsibility seriously, and so do we. That's why we've worked hard to reorganize our website to make it easy for them to locate the most durable, best quality safety products available, and at very competitive prices."

    The new website features a redesigned navigation system to organize and present the products in a more logical, intuitive way.

    Ms. Caldwell continued, "Our updated website can save our customers both time and money. But we don't expect the technology to be a substitute for personal service. When our customers have questions or need specialized products, they know they can pick up the phone and get qualified answers in a personal, professional manner. And that's not going to change, now or ever."

    SC Supply was assisted in their redesign work by Precept Partners, an Internet consulting firm based in Buchanan, Michigan. Precept's manager, Stephen Antisdel said, "From our first meeting, Susan and her team impressed us with their knowledge of the industry, as well as their extraordinary focus on customer service. But their website needed help. We consulted with Susan on the site's usability and the results have been good. But stay tuned; more exciting developments are now in the pipeline."

    About SC Supply
    SC Supply Company, LLC is a wholesale supplier of premium traffic safety products. The company opened its doors in 2001 and is today an industry leading, Indiana certified female owned business. SC Supply specializes in traffic construction signs, traffic barricades, channelizers, delineators, traffic cones and traffic related safety products from top manufactures including Bent, Flexstake, JBC, Lakeside Plastics, Plasticade, and many others. Shipping from five warehouses across the US, the company is an approved supplier to the military, distributors, suppliers, utilities, contractors, businesses and government agencies worldwide. Details at

    About Precept Partners
    Precept Partners provides award winning website design, development and online marketing proven by more than $100MM in online sales revenue. Launched in 2003, the company serves clients in retail, professional services, e-commerce, OEM manufacturing, technology and not-for-profit sectors. Media recognition includes coverage in The Wall Street Journal, BusinessWeek, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. More information at

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