Webloyalty recruits Laura Bolton-Heaton as new UK & IRL Head of Product
Webloyalty, the leading online reward programme provider, today announced the appointment of Laura Bolton-Heaton as Head of Product UK & IRL.
- (1888PressRelease) February 13, 2013 - Reporting to Guy Chiswick, Webloyalty's UK & IRL Managing Director, she will have overall responsibility for product strategy, leading the product team, and developing Webloyalty's member programmes and integrated CRM strategy.
Over the next 12 months, Laura will be focused on delivering a major site redesign and relaunch project for Webloyalty's Complete Savings and Shopper Discounts & Rewards programmes. To further enhance customer experience and engagement, she will also be implementing a targeted retention strategy, developing the suite of Webloyalty products through new features, new product launches and innovation, such as mobile technology.
"This is a great time to be joining Webloyalty," said Laura. "The company has firmly established itself in the UK and is ready for further expansion into new areas, with a keen focus on the customer. It is an exciting time in the market with the rapid growth of multichannel and I look forward to putting my extensive ecommerce experience to good use to help drive the products forward in line with Webloyalty's growth ambitions."
Laura joins Webloyalty from New Look, where she was the Multichannel Senior Marketing Manager. She brings with her over ten years' ecommerce experience working within fashion retail, travel and publishing. She has also held senior positions at Arcadia Group and Tui Travel, where she was responsible for a variety of areas including international digital marketing management, multichannel acquisition and retention strategy, social media and eCRM strategy.
Guy Chiswick, Webloyalty UK & IRL Managing Director commented; "We are thrilled to have recruited a professional of Laura's calibre. She has a proven track record in digital marketing and channel management, and her retail and travel industry expertise aligns perfectly with that of our client base. Her appointment is key in ensuring our products evolve and continue to offer members real value. We are delighted to welcome Laura to the business."
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