Web Marketing Firm Donates Time to Kids' Cancer Research Foundation

Top Quote Web marketing firm Sector45 recently helped with the new site redesign for Kids' Cancer Research Foundation, a leading pediatric cancer charity. End Quote
  • (1888PressRelease) July 31, 2013 - Paso Robles, California - Sector45 (http://www.sector45.com/), a leading web marketing company , recently donated their time and services to Kids' Cancer Research Foundation (KCRF), a leading pediatric center research charity. Scott Tobin, president of Sector45, feels that giving back is an important part of furthering their company mission to make a difference.

    Sector45 performed a site design refresh for improved usability along with enhanced search engine optimization for a better online presence. The site has also been updated to include a seamless donation module.

    "We actively donate time, services and finances to organizations that speak to us on a personal level, or to our partners," explains Tobin, whose company will donate ongoing support and marketing services to the pediatric cancer foundation . "Making the world a better place is something everyone at Sector45 feels strongly about."

    The mission of KCRF is to provide a foundation of financial support to better fund research and clinical trials in an effort to cure neuroblastoma (NB), especially focusing on non-toxic treatments. The foundation chose to narrow their efforts on a single cancer in order to increase the chances of success. At the same time, approximately 32 other cancers would benefit from the advancements made in NB research, including breast cancer and melanoma.

    Although NB is a very rare cancer overall, it is the most common cancer diagnosed among infants and can even form during gestation. NB develops from immature nerve cells, and can originate in many areas of the body where nerve cell centers exist, although it is most often seen in the abdomen, in or around the adrenal glands.

    The majority of NB cases affect children under the age of five; more rarely, it may be diagnosed in older children. Some types of NB resolve without treatment on their own, while others require several different approaches. Less than half of children who are diagnosed with NB survive into adulthood.

    "We created KCRF to address the financial void in research for neuroblastoma and other pediatric cancers," explains Frank Kalman, founder and executive director of KCRF. "Our foundation helps directly fund the studies and clinical trials that are critical for finding a cure."

    The KCRF medical advisory board is made up of many of the top names in pediatric oncology, and represents several of the most prestigious medical centers in the country. Board members work to identify the most relevant and promising childhood cancer research and clinical trials. The board also helps define the focus of KCRF's financial resources to ensure that their donations are going to the projects with the best potential for positive impact.

    "The phrase 'no child left behind' doesn't apply in the cancer world," says Kalman. "This is a fight we won't give up on."

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