We The Creative develops three 2018 Year In Review reports for City of Long Beach

Top Quote The City of Long Beach (CLB) reached out to local design agency We The Creative (WTC) to showcase the city's efforts in three reports: Cultural Heritage, Planning Commission, and Downtown Plan Update Year in Review. End Quote
  • Orange County, CA (1888PressRelease) September 19, 2019 - WTC was responsible for designing and delivering a print and digital report that summarizes the City of Long Beach Development Services department’s efforts to make difference in the community by building a dynamic, safe, and sustainable city that honors its past and embraces the future.

    The theme for the report was "A Bright Future", depicting the CLB’s vision for their future, as a "remarkable transformation of the city". This was depicted through the use of a neon pastel color palette along with light and airy layouts. Each report cover highlighted a new development projects and were boldly colorized for an alluring, inspirational look. The design also incorporated WTC’s philosophy of run, jog, walk. Utilizing information graphics, pull quotes, and factoids create a hierarchy of information for a better experience for all types of readers.

    “We The Creative has once again impressed with a bold, forward-looking design concept that pushes the envelope for our annual reports,” said Chelsey Finegan. “These reports artfully illustrate the efforts of our department, and commissions and take readers on a visual journey of Building a Better Long Beach – a journey that is progress.

    We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public-sector division of Jovenville, LLC, a leading creative agency specializing in consumer brands, established in 1995.  For more information, visit wethecreative.com, contact Nikita Russell at nikita ( @ ) wethecreative dot com or call 877-877-1318.

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